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影響泰國消費者購買有機食品的因素

為了解決In office or at offi的問題，作者Nattira Chaisrivibul 這樣論述：

Nowadays, the organic food market has increased during the last few years. People are more concerned about their healthy lifestyle. However, the control of organic food production in Thailand has been defective, the market is not well managed since there are many shops that were opened without the

standard of food and the hygiene.This research investigate the consumer perspective and the factor that influences people to purchase organic food which will focus on quality, trends, pricing, teste, and trust. The questionnaire survey was collected online from 183 Thai people responded and using SP

SS program to analyze the data. The result from principal component set the variable in to 4 factor which is way of organic food produce, healthy, influencer and advertising and envi-ronmental friendly. The result from regression analysis shows that there are 3 factor that can influence consumer to

buy organic food which is the way of organic food producing, health and environmental friendly and the first factor that make Thai people consume organic food is because of healthy and next is the way its producing and it environmental friendly. The study of relationship between demographic factor a

nd consumer behavior, the result from regression analysis also show that aging factor is positively relate to organic food consump-tion behavior and elderly people tend to consume organic food more than other aged. This research also studied respondent perspective. However, the reason that make Thai

people not consume organic food is because they don’t care the benefit of consuming organic food, and the price of organic food is expensive.

企業發展服務創新的組織方式之研究

為了解決In office or at offi的問題，作者宋彥儒 這樣論述：

製造業一直是台灣產業的強者，但隨著全球經濟發展，台灣製造業所獲毛利逐漸縮減以及服務業角色愈加重要之下，或許服務業所發展的「服務創新」，是拯救台灣低價值循環的一道解藥。過往國內外有關服務創新的研究，大都偏向於專案層次的探討，對於組織層級的著墨很少，其中有關「組織方式（Organizing）」的研究又更少。本研究認為組織方式的研究成果，可以使企業於發展服務創新的過程中，更知道如何有效地建構組織創新平台，以達到建立核心優勢與提升績效的目標。本研究以「組織設計」、「創新研發人力資源管理」、「新服務商品開發」與「外部知識取得」等四大構面為主軸，並針對國內在服務創新與服務力上表現優異的兩家企業－全家便利

商店與王品集團，進行深入的個案研究。初步得到了以下的結論：(1)發展服務創新的企業，在組織設計上除了具有正式化的組織外，也會強調系統化的非正式組織，前者適合有形服務商品的開發，後者適合無形服務的發展。此外，因為服務的無形性，也會強調跨部門之間的互動與合作。(2)發展服務創新的企業，在創新人力資源管理上，會特別著重於與接觸第一線顧客的員工之互動。在創新人力績效衡量方面，則會將顧客滿意度納入評核項目。(3)發展服務創新的企業，在外部連結與知識取得上，會以開放式創新的概念積極向外獲取所需之技術知識與市場知識，並且讓顧客參與新服務的開發過程。最後，本研究並提出實務上與後續研究上的建議。