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資訊服務通路銷售模式轉型：以訂閱制軟體授權為例

為了解決ADBE stock的問題，作者黃偵翔 這樣論述：

本研究目的意欲探討在臺灣資訊服務軟體通路產業鏈當中，通路商面對各家軟體開發商之商業模式轉型的觀察與經驗進行市場樣態分析，試圖歸類出訂價策略於軟體授權模式轉型與雲端運算的邏輯性與關聯度。資訊服務業之於軟體服務在整體資訊科技產業鏈中佔有不可或缺的地位，在硬體不斷地催化之下，軟體需求亦年年攀升；更因為資訊科技技術快速地發展，專業分工日趨明顯，使用者對資訊服務需求已今非昔比。過去使用者之組織內部的資訊系統需求，已擴展至全方位的硬體與軟體的系統整合，加諸5G發達帶動上網人口的普及，品牌形象網站建置、網站應用程式開發和殷切的數位內容等需求，牽引著電腦及資訊服務業市場經濟規模逐年升高。使用者對資訊擷取便利

化、內容豐富度、資料準確度以及多元多角化需求更甚。當今各軟體開發商所提供之軟體授權銷售模式除了交易制之外，尚有訂閱制、或依功能模組或使用量等計算收費。於本研究結果得知，成功轉型訂閱制之軟體授權，歸納為以下三點因素：1. 符合現代的資訊科技之趨勢2. 提供多樣化的價格組合予不同的使用者3. 使用者得以彈性運作營運資金

通過人口統計、軟體使用和用戶需求研究改進綫上線圖形軟體

為了解決ADBE stock的問題，作者郭家驊 這樣論述：

As the world goes digital, both advertising and content creation has shifted online in the form of various formats like search, display, images, digital videos and live streams. Graphic content is commonly created through popular professional graphic software like Adobe Creative Cloud’s Photoshop o

r Illustrator. While professional designers prefer using professional graphic software due to its comprehensive set of advanced features, there is an emergence of web-based graphic software available online. Most online graphic software adopts the “freemium” business model, where free and paid versi

ons of the software are available. Users get basic features at no cost and can access richer functionality for a subscription fee (Kumar, 2014).The increased accessibility of these online graphic software has seen a wider range of users utilise its software compared to professional ones. These users

could range from students looking to create presentation slides to small business owners creating social media content for their brand. They may not have a background in design and this creates an opportunity to capture more users in this segment. To encourage more users to their platforms, online

graphic software companies will have to keep up with the needs and wants of their user demographic and potential users.This research will explore the various graphic software used by professional and casual content creators and the rationale behind their choices. As more people create content, we al

so take a look at how to improve online graphic software in terms of its features – taking cues from existing professional graphic software.This study aims to find out:1. the user demographics of online graphic software – who are using online graphic software and the profiles of users.2. how users

are using online graphic software – what are the reasons users for using specific graphic software, the kind of graphics users are creating on these platforms, and the features which are most commonly used.3. what motivates users to pay a premium, and which feature are users most willing to pay fo

r.4. how existing online graphic software should improve in terms of features.To answer these questions, interviews will be conducted on users of professional and online graphic software to gain a deeper understanding of how users are utilising these software and specific reasons that led to them u

sing it. This includes exploring commonly used features that are important to interviewees and finding out why they are essential. Next, understanding their existing pain points and suggestions to improve existing software. The interviews would help to narrow down themes that are relevant to users.B

ased on findings from our in-depth interviews, survey questions will be formulated to answer the research questions in four main sections: Demographics, Usage of Online Graphic Software, Usage of Professional Graphics Software, and Improvements and Recommendations.According to the results of the stu

dy, 80% of users were under 30 years old and were using graphic software for a combination of personal and professional reasons. Almost half of the respondents had a formal education related to design. Users found that the creative production process was the most time-consuming part and was most wil

ling to pay for features that saved time. In terms of features, colour picker, having more file export formats and cross-device compatibility was the most popular amongst users. The top reasons users would use or consider using online graphic software were having a clean interface, user-friendliness

, free-to-use, having preferred file extension, and a wide variety of templates.The study was limited to interviewees and survey respondents primarily based in Asia and Europe, further research should be done to explore other regions to gain more holistic insights. Gathering opinions from leaders in

graphic software companies would have been a helpful addition to understand the industry from an insider’s standpoint.