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What Did Jesus Drive?: Crisis Pr in Cars, Computers and Christianity

為了解決BP stock的問題，作者Vines, Jason 這樣論述：

What Did Jesus Drive, Is mostly about crises in the car industry, but then it's so much bigger It's about being on the front-line of one crisis after another, offering incredible insight in what to do and not do when the "you know what" hits the fan. It's not theory; it's real. Vines' brutal frankn

ess and lessons learned in the book are both shocking and refreshing, and often times hilarious. Vines' points out, if vaunted enterprises like Toyota and BP can get caught off guard, any organization can. What Did Jesus Drive? is a breathtaking wake-up call and a wild ride. Buckle up. This book is

the first "tell-all" of its kind "Jason's story telling is his honest account of time well spent in a career documenting numerous pivotal events we all want to hear about." Lee Iacocca "Get me Jason Vines How I wish as the candidates I worked for screamed, screwed, or gaffed their way into crisi

s, I had called on Jason Vines. This is more than a corporate PR book - it's a masters' class, no holds barred, white knuckle ride of insights and wisdom for anyone whose job it is to communicate for a living. Jack Nicholson's character in "A Few Good Men" bellowed "you can't handle the truth" - Jas

on Vines in raw and real story telling of his own journey explains to every politician, celebrity, corporate communications professional and government agency that has ever faced trouble (yes I am talking about you NFL - read this one Goodell ) why we have such a hard time telling the truth, why tha

t's the whole frickin' problem and what we can do about it." Joe Trippi, Democratic Campaign and Media Consultant. "Jason Vines lived The Hurt Locker, defusing one public relations I.E.D. after another. To think some of the largest corporations we can name have been this close to pure PR disaster,

and yet were saved by the insight Jason earned from decades of corporate cage fights, is truly amazing." Dutch Mandel, AutoWeek Publisher "I always knew I could count on Jason for an unbiased and honest opinion." Dr. Ricardo Martinez, MD, FACEP and former NHTSA Administrator Jason Vines takes read

ers on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history. Vines cautions the reader up-front: "Relax, this is not a book about Jesus. However, he does appear in two chapters: first as a Hispanic grandfather fr

om Waterford, Michigan, and later as the real Prince of Peace. No, this is a book about my life in the public relations blast furnace in the automotive industry; a quickly-derailed attempt to help a friend rebuild Detroit's tattered image, thwarted by the sex, lies and corruption of former Mayor Kwa

me Kilpatrick; and, finally, trying to avoid another crisis with the number one selling book of all time. No, not Harry Potter; the Bible." The crises Vines helped navigate through made headlines the world over: Jeep vehicles accused of deadly sudden unintended acceleration, Nissan's near-death expe

rience until it regained its MOJO, the Ford/Firestone tire mega-debacle, a jihad against SUVs by the "What Would Jesus Drive?" nuts, Detroit Mayor Kilpatrick's drive to prison and finally avoiding a boycott of the most popular Bible in the world by evangelical Christian leaders. In his epilogue, tit

led "Government Motors on Fire," Vines tackles the fake Chevy Volt fire crisis and General Motors' 2014 nightmare with its faulty ignition switches that led to at least 13 deaths and may lead to criminal indictments. Vines shares lessons learned and mistakes made. He notes that if he can impart anyt

hing in this book, it is the guiding principles he believes useful for any organization (not just the auto industry) or individual to avoid, mitigate or survive the inevitable crisis. As he puts it: "If you think you are immune to a crisis, you've already failed an overarching guiding principle."

Jason Vines, 54, is an independent communications and government affairs consultant specializing in crisis management, reputation management, brand rehabilitation, product launch and automotive issues. Vines has counseled General Motors on issues surrounding the Chevy Volt, the U.S. Government dives

titure of GM stock, the revival of GM’s European operations and other corporate and product issues, including the recent recall conundrum regarding the ignition switch issue. In addition, Vines has been involved with public policy issues regarding the electrification of the nation’s automobile fleet

. He has also counseled a chemical client in reputational restoration, a major Native American tribe currently under attack by various agencies inside the federal U.S. Government and the U.S. auto dealers’ national association (NADA) on protection of the current, independent state-based dealer franc

hise system. Vines served as the top communications professional for three automakers - Nissan, Ford and Chrysler -- between 1998 and 2008. He was named ＂Top PR Professional＂ in the automotive industry in 1999, 2005 and 2006 by Automotive News, the industry’s lead trade publication. He is credited w

ith leading some of the most memorable product launches in the automotive industry including the Chrysler 300, Jeep Grand Cherokee, Dodge Viper, Dodge Ram and the reborn Nissan 350Z. At Chrysler, Vines successfully led the company against allegations of sudden acceleration with the Jeep Grand Cherok

ee. Then, in 1997, amid some regulators and media predicting huge injury and fatality numbers among children coming in contact with deployed air bags, Vines help conceive and instituted ＂The Back is Where It’s At,＂ a nationwide elementary education program encouraging children 13 and under to ride s

afely in the back seat. Vines joined Nissan in 1998 as the company was on the brink of bankruptcy and in short order helped restore their image, becoming the industry comeback story just two years later. His work resulted in his first honor from Automotive News as the best in the business. He was re

cruited by Ford Motor Company in early 2000 as head of global communications. Just weeks after his arrival, the Ford/Firestone tire crisis began to simmer before turning into the biggest automotive crisis in history, pitting two 100-year-old companies in a struggle for survival. Vines is a Director-

Emeritus of the Automotive Hall of Fame.

BP stock進入發燒排行的影片

考量影響碳足跡之屋頂太陽能政策 系統動態模型研究

為了解決BP stock的問題，作者Thi Hang Dinh 這樣論述：

Solar photovoltaic (PV) system has been one of the most important solutions to reduce the dependence on imported energy supply and impacts on the environment in Taiwan. Recently, the building sector could be seen as a major driver for next years during climate change and global warming contexts. Ho

wever, the world community has made only little and insufficient progress in the building sector in terms of energy savings and greenhouse gas reductions. Therefore, this research addresses the impacts of rooftop solar PV installations on residential and commercial buildings to identify the potentia

l of GHG emissions reduction in Taiwan. The purpose is to analyze the influence of rooftop solar PV installation on greenhouse gases under the government policy focusing especially on Feed-in Tariff (FIT) and government subsidy for PV installation costs. Accordingly, a total of 11 policy strategies

(five single and six hybrid policies) is proposed and how they influence the number of rooftop solar PV installations on buildings and corresponding carbon footprint from 2021 to 2050. The results show that the hybrid policy with FIT 1% increment and government subsidy of 50% can help achieve the lo

west carbon footprint compared to the other policies. Besides suggesting the best policy to the government, this research also hopes to help raise the awareness of people on the benefit of using solar panels from both economic and environmental perspectives.

Reputation, Stock Price, and You: Why The Market Rewards Some Companies and Punishes Others

為了解決BP stock的問題，作者Kossovsky, Nir 這樣論述：

"All of our working lives we have heard the mantra, 'a reputation lost is never regained.' Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky's book a w

onderful read through reputations won, lost and regained over the last 20 years. This is the first book which goes beyond platitudes to explain how to spot value-destroying reputation risk and how to manage it or live with its consequences. Couldn't be more timely." --Tom Skwarek, Managing Director-

Structuring and Solutions Group, Unicredit Bank AG; previously Managing Director-Corporate Strategic Solutions, Swiss Re. "There are fiduciary reasons why corporate directors would benefit from reading this book. There is also a personal benefit. The collapse of a company's reputation can stain the

personal reputation of its directors." --George Miles, Member of the Board of Directors, AIG, EQT, Harley Davidson, HFF, and Wesco. "Nir Kossovsky has written a gripping tale, first educating the reader by distinguishing between corporate branding and reputation, then alarming us with case histori

es of mismanagement of corporate reputational crises, and finally reassuring all with a unique solution, i.e., insuring against the risk of reputational loss." --John H. Bennett, Partner, Global Brand Positioning, previously Chief Marketing Officer, Visa, Inc. "While directors know reputation is im

portant, it often is treated as a vague 'good' until something bad happens. Nir Kossovsky does a great job, with many examples, of connecting reputation to stock price and to behaviors, before and after crises. If you are a director, a senior manager, or a regulator, you should read this book and re

member the lessons it offers. There is no office which will restore reputation, but careful planning and quick response, as Nir points out, can make a big difference." --Herbert S. Winokur, Jr., former chairman on Enron's Board Finance Committee and a director of many for-profits and non-profits A

company that takes a hit to its reputation--BP after the Gulf oil spill, Barclays after fiddling LIBOR, News Corp after the phone hacking scandal--enters a world of grief: market value falls along with employee morale, regulatory scrutiny increases, and customers defect and boycott. Reputation, Stoc

k Price, and You: Why the Market Rewards Some Companies and Punishes Others shows how a company's reputation is created and how reputational value impacts corporate P&L and the personal finances of its many stakeholders. Better yet, it shows what you can do to profit from, increase, protect, monitor

, evaluate, restore, and even insure reputational value. If your job, bonus, options, salary, or investments depend on the stock price of a public company--or on the sales, profitability, or value of a private company--you need to read this book to understand the concrete steps you can take to impr

ove your firm's reputation, reduce risks to its finances and industry standing, and reap the highest reputational dividends. Using dozens of case studies, Reputation, Stock Price, and YouExplains how stakeholders, and their expectations, both shape and are shaped by a company's reputation Describes

how reputations for ethics, innovation, good governance, quality, safety, sustainability, and security are created and lost Explains why both corporate and individual stakeholder behavior affect reputational value Shows how you can influence the expectations and behaviors of stakeholders, which in t

urn can improve corporate finances, reduce operational risk, and increase stock price or market value Provides sensitive tools for tracking and predicting stock price as a function of reputational value metrics The majority of directors at U.S. public companies now count reputation as their firm's #

1 concern, and with good reason. A firm with a superior reputation gains many benefits: Customers are more willing to pay higher prices, vendors and employees offer better terms for their services, creditors and equity investors offer better terms for capital, and regulators tend to be more forgivin

g. This book shows how to achieve and sustain a stellar reputation and how to convert it into its tangible form: reputational value. Dr. Nir Kossovsky is an authority on business process risk and reputational value. With a career spanning the worlds of risk, probability, and intangibles, Kossovsk

y is cofounder, chief executive, and director of Steel City Re, reputational value specialists. Kossovsky holds more than a dozen patents, including an algorithmic reputational value measurement system currently enabling insurance solutions(patent pending), third-party investment strategies, and gov

ernance products. He is the executive secretary of the Intangible Asset Finance Society, a professional organization, for which he edits the Mission: Intangible blog under the nom de plume, Huygens.He served on the boards of Patent & License Exchange and Littlearth, Inc.; was a consultant to the FDA

s medical device advisory panels; and is featured in case studies from Harvard and Darden Schools of Business. Formerly a practicing physician with an MD from the University of Chicago, Kossovsky earned an MBA from University of Southern California and a BA in Philosophy from University of Pittsbur

gh. Kossovsky was a tenured member of the faculty of the UCLA School of Medicine, Chief of the UCLA Medical Center s Autopsy Service, and a Deputy Coroner in Los Angeles County. He is a Trustee of Excela Health Systems, a community-based health care provider. He graduated from the US Navy War Colleg

e and was honorably discharged with the rank of Captain from the US Navy Reserves. He is the author of more than 200 scholarly articles, lay articles, and books.

機器學習結合波動聚集分析之投資策略實證研究

為了解決BP stock的問題，作者李強 這樣論述：

量化投資和機器學習在大數據時代充分展現了其獨特的優勢和魅力，兩者結合更是如虎添翼。機器學習不僅可以彌補量化投資的短板，還可以為量化投資的發展提供新的思路和方向。本文主要研究是否可以通過機器學習算法進行因子合成，以及該方法是否比傳統方法更有效。選取波動率、年化收益率、最大回撤、信息比率、夏普比率等評價指標進行因子分層回測結果的對比分析。本文認為機器學習算法對量化投資和股票預測具有一定的重要性影響，為投資者的決策提供可行的解決方案。另外，本文詳細介紹了波動聚集現象和金融時間序列模型。然後本文將波動聚集性作為因子加入到策略的機器學習部分進行應用，以原策略為對照，並對回測結果進行詳細對比分析。綜上可

見，波動聚集現象的實際應用是值得研究的，這樣可以提高量化策略的性能和穩健性，同時對波動聚集現象的應用和發展提供了新想法。本文對 XGBoost 算法和量化投資中的波動聚集現象進行了研究和改進，為滬深 300 股票市場的量化投資者提供了一個新觀點。