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南臺科技大學 商管專業學院 周德光所指導 Ying-Yan He的 The Willingness of Customers to Purchase Luxury Products on E-Commerce Channels: An Analysis from Luxury Brands Salespersons’ Reflexion （2015），提出Buy LVMH stock關鍵因素是什麼，來自於。

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The Willingness of Customers to Purchase Luxury Products on E-Commerce Channels: An Analysis from Luxury Brands Salespersons’ Reflexion

為了解決Buy LVMH stock的問題，作者Ying-Yan He 這樣論述：

In a maturing environment of online retailing, the luxury industry is also giving part on the e-Commerce channel. The expansion of luxury brands’ online shopping websites, an increased online presence and the growth of online sales bring the interest of a research on this changing trend.Original th

eories use to stand that luxury products are not suitable for e-Commerce due to the intrinsic meaning of luxury. From its highly valuable brick and mortars stores and in-shop specific shopping service experience, e-Commerce creates paradoxes for luxury brands to go online. Defined as exclusive towar

d its niche consumers, with the adaptation to Internet it opens to the classless Internet world which exhibits its intimate marketing position. Nonetheless some luxury houses still resist to Internet but we can still observe an increasing online presence or a changing of their online strategies due

to market competition. The online channel is not negligible.Hence it seems there is a change in consumers purchasing behavior, leading to new market trends. The focus of this research is to have a deeper understanding of this phenomenon through a qualitative study of Taiwanese luxury consumers throu

gh the eye of luxury salespersons’ atypical importance. The use of salesperson’s point of view is chosen as an exploratory purpose.

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