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Controlling Privacy and the Use of Data Assets: Who Owns the New Oil?

為了解決Coca-Cola Company的問題，作者Mattsson, Ulf 這樣論述：

Ulf Mattsson is a recognized information security and data privacy expert with a strong track record of more than two decades implementing cost-effective data security and privacy controls for global Fortune 500 institutions, including Citigroup, Goldman Sachs, GE Capital, BNY Mellon, AIG, Visa USA,

Mastercard Worldwide, American Express, The Coca Cola Company, Wal-Mart, BestBuy, KOHL’s, Microsoft, IBM, Informix, Sybase, Teradata, and RSA Security. He is currently the Chief Security Strategist and earlier the Chief Technology Officer at Protegrity, a data security company he co-founded after w

orking 20 years at IBM in software development. Ulf is an inventor of more than 70 issued US patents in data privacy and security. Ulf is active in the information security industry as a contributor to the development of data privacy and security standards in the Payment Card Industry Data Security

Standard (PCI DSS) and American National Standards Institute (ANSI) X9 for financial industry. He is on the advisory board of directors at PACE University, NY, in the area of cloud security and a frequent speaker at various international events and conferences, including the RSA Conference, and the

author of more than 100 in-depth professional articles and papers on data privacy and security, including IBM Journals, IEEE Xplore, ISSA Journal and ISACA Journal. Ulf also holds a master’s in physics in Engineering from Chalmers University of Technology in Sweden and is Co-Author of Defending the

database (Elsevier Ltd, 2007) and Real security for virtual machines (Elsevier Ltd, 2009)

Coca-Cola Company進入發燒排行的影片

多重感官知覺與顧客承諾關係的探索性研究

為了解決Coca-Cola Company的問題，作者安佐斯 這樣論述：

目的 - 探討顧客的感官體驗和承諾之間的交互作用，可能是獲得對品牌或產品忠誠顧客的關鍵。近來，仍然缺乏將顧客感官體驗與其承諾之間的關係。本研究旨在了解不同感官知覺（視覺、聽覺、觸覺、嗅覺和味覺）與不同顧客承諾類型之間的關係。方法 – 本研究的研究對象是來自菲律賓的 221 人，並以星巴克場譽為研究範圍，接受受試的參與者皆曾訪問過星巴克咖啡店；使用網路問卷來評估他們對星巴克咖啡店的感官知覺和顧客承諾。 回收資料則採用PLS-SEM 統計方法驗證構面之間的關係。結果 - 結果顯示，感官知覺對顧客承諾有不同程度的顯著影響。除視覺外的所有五種感官都對不同類型的顧客承諾產生影響。聽覺、嗅覺和味覺對情感

承諾有顯著影響，而只有聽覺和觸覺對持續承諾有顯著影響。此外，聽覺和味覺是規範承諾的先決條件應用 – 咖啡店行銷人員和管理者可了解到那些感官是有助於提升情感承諾、持續承諾與規範承諾。特別是聽覺，是實現三種顧客承諾有著最重要的作用。原創性/價值 – 本研究對感官知覺與顧客承諾的相關性進行了初探性研究。提供了一個有助於感官行銷和保持顧客忠誠度的結構關係。關鍵詞：感官知覺，顧客承諾，PLS-SEM

Stealing Genius: The Seven Levels of Adaptive Innovation

為了解決Coca-Cola Company的問題，作者Miller, Steve 這樣論述：

Meetings & Conventions Magazine calls Steve Miller the Idea Man for his nontraditional, no-spin approach to marketing and branding. Steve calls himself Kelly’s Dad. That’s who he is. His business title is Marketing Gunslinger. He helps businesses grow by achieving Uncopyable Superiority. Since found

ing The Adventure LLC in 1984, Steve’s consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Starbucks, Philips Electronics, and Coca-Cola. He’s also consulted for North America’s largest exhibitions, including A

EM’s CONEXPO-CON/AGG, the International Manufacturing Technology Show, the International Home & Housewares Show, the Work Truck Show, and the Sweets & Snacks Expo. Steve has presented over 1500 speeches and workshops around the world in 126 different industries, including the prestigious TED Confere

nce. Besides his seven books, Steve has written for and been featured in over 250 publications, including Fast Company, Business Week, Fortune, Wall Street Journal, Washington Post, and Highlights for Children. (Okay, he made that last one up.) Learn more about Steve at UncopyableTheBook.com.Follow

on Twitter: @SteveAMiller

營業秘密保護法制之比較研究—以保全及救濟程序為中心

為了解決Coca-Cola Company的問題，作者華苑伶 這樣論述：

英美衡平法主體格言（Maxims of Equity）「Equity will not suffer a wrong to be without a remedy」惟衡平法不容許有不法而無救濟；拉丁語 「Ubi Jus Ibi Remedium」有權利必有救濟，係指人民於其權利遭受侵害時有提起訴訟及請求法院救濟之權利，法律就應給予及時救濟保護或損害賠償之原則 。營業秘密為智慧財產權之一環乃人類精神上產物為標的物之權利 。因耗費勞動及發明體現財產上利益，以排除他人權利定義核心財產權益 。營業秘密權利人受他人不法侵害致生損害時，為防止侵權人實際、持續性威脅或即將發生之侵權行為，禁制令制度被認定是

在對付侵害絕對權方面有效之措施 。本論文研究營業秘密權利人之權益，以民事保全與救濟程序為主軸，鑑於我國與美國相關程序制度之不同，分別探討保全程序之保護命令及比較證據保全與單方扣押令制度之異同。營業秘密之救濟，權利人除得以請求一般補償性及懲罰性賠償外，禁制令救濟在民事訴訟不同階段中，訴前、訴中及審後，提供不同效力及時效性之補救措施 。亦研討異於我國民事損害賠償計算之特點，如不當得利追償、特許權費用（權利金）取代禁制令救濟與填補損害賠償及支付律師費用等。隨之，營業秘密乃攸關國際商業競爭與國家創新科技發展之命脈。營業秘密性質，一旦遭受洩漏就會失去其秘密性造成無法彌補之損害。以保障僱傭雙方權益及公共政

策，尤為爭議的是僱用人之營業秘密財產與受僱人從業知識、生存權之平衡，在何種情況下使用不可避免揭露原則禁制令或競業禁止條款，得禁止或防止僱用人所屬之營業秘密不受侵害？抑或為保護未經法律授權或未公開銷售原型產品之營業秘密，以契約限制還原工程等，亦是值得探討之議題。