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Diversity Training That Generates Real Change: Inclusive Approaches That Benefit Individuals, Business, and Society

為了解決Coca-Cola strategy的問題，作者Rodgers, James O.,Kangas, Laura L. 這樣論述：

Dr. James O. Rodgers is president and principal consultant of the Diversity Coach. His clients include organizations like Howard University, AT&T, Prudential, IBM, Shell, Pfizer, Coca-Cola, Pizza Hut, the CIA, and Society for Human Resource Management. He is a fellow of the Institute of Management C

onsultants and is the coauthor of Managing Differently: Getting 100% from 100% of Your People 100% of the Time.Laura L. Kangas is the founder and director of RiverBend Associates and is a global organizational and employee development consultant, workshop and program designer, facilitator, speaker,

and writer. For over twenty-five years, she has been collaboratively developing strategy and leading programs in diversity, equity, and inclusion and other areas of employee and management development.

Digitalization of Higher Education Sector Using Cloud Computing: Implications, Risk, and Challenges

為了解決Coca-Cola strategy的問題，作者 這樣論述：

S. L. Gupta is currently working as the Dean of Waljat College of Applied Sciences. Previous to joining WCAS, he had been the Director of Birla Institute of Technology (Deemed University - Ranchi, India) Patna Campus. He brings with him a rich experience of 27 years in academia. His Professional Qua

lifications includes, an Executive Programme in Retail Management from IIM-Kolkata and a PGDBM (Marketing) from CMD Modinagar, India and M.Com from University of Rajasthan, Jaipur, India. His Fields of Specialization are Sales and Distribution Management, Marketing Research, Marketing of Service, Re

tail Management, Research Methodology. He has to his credit many Publications in National and International Journals. He has published eight Books, which are internationally recognized and recommended in many universities and colleges, and Research Papers on his area of specialization.Nawal Kishor i

s Professor and former Director, School of Management Studies, Indira Gandhi National Open University, New Delhi, India. He is Ph.D., PGDIM and M.Com. He is the Managing Editor of the leading journal, The Indian Journal of Commerce and the Editor of Indian Journal of Open Learning. He has been engag

ed in teaching, training, research and other academic and administrative activities for the last 30 years. He has been involved in the development of B.Com, M.Com, PGDIBO, BBA (Retail), M.Phil and Ph.D programmes along with the conduct of Orientation Programmes, Workshops, Refresher Courses, Faculty

Development Programmes, etc.. He has published more than 60 research papers in the International and National reputed journals. He has presented more than 15 research papers in the International and National Conferences. He has been actively involved as Key Note Speaker, Technical Session Chairman,

Guest of Honour, Resource Person in various International and National Conferences. His areas of interest are: International Business Management, International Marketing, Marketing Management, Consumer Behaviour, General Management, Organizational Behaviour, Human Resource Management, Foreign Trade

, Export Import Procedures and Documentation, Retail Management and Distance Education. He has visited USA, Canada, Australia, France, Germany, UK, Netharland, Italy, Switzerland, Ethiopia, Singapore, Hongkong, UAE, Nambia, etc. for academic purposes. He has received Best Researcher Silver Medal for

the ’Second Best Research Paper Award’ 2014. Niraj Mishra is currently working as Head- Department of Management Waljat College of Applied Sciences, Muscat, Oman. Dr. Mishra completed his MBA degree from Birla Institute of Technology, Mesra, India and PhD in Management from BR Ambedekar Bihar Unive

rsity, India. Dr.Niraj Mishra has published several research papers in areas of service marketing, e-services and quality management. Dr. Mishra has participated in many national and international conferences and presented research papers. He has also the received best paper award for one of his pap

ers presented in an international conference. He is also guiding PhD scholars in various universities in India in the area of e-services. Dr. Niraj Mishra has served as Deputy Head-Department of Management, Quality Coordinator (Academic) at Waljat College of Applied Sciences) and is the Chairman of

Risk Management Committee of the college. Dr. Mishra has played an active role in preparation of strategic plan and operational plans, risk register and various HR policies of the college.Sonali Mathur is associated with JSS Academy of Technical Education, Noida since 2010 working as Assistant Profe

ssor in Computer Science & Engineering Department. She received B.E in Computer Science and Engineering from M.J.P. Rohilkhand University, Bareilly, M.Tech in Information Technology from Guru Gobind Singh Indraprastha University and Pursing Ph.D in Data warehouse testing and security from Birla Inst

itute of Technology, Mesra, Ranchi.Having more than 16 years of teaching and research experience and published research papers in various Journals and Conferences. Her area of interest includes Data Warehouse, Data Mining, Security and Testing.Utkarsh Gupta is currently pursuing MBA in Marketing and

Business Analytics from University of Connecticut, US. He is also serving as the President at UConn Graduate Consulting, where he manages a team of 50 consultants. He also has extensive work experience with developing marketing and sales strategy for startups. He had worked as Decision Scientist in

Mu Sigma delivering data-based strategy solutions to fortune 500 companies. He had a brief stint with The Coca-Cola company’s global headquarters in Atlanta developing marketing strategies.

以自我一致性理論探討網紅人類品牌延伸

為了解決Coca-Cola strategy的問題，作者傅湘妮 這樣論述：

摘要 iABSTRACT ii目錄 iii圖目錄 vi表目錄 vii第一章 緒論 1第一節 研究背景 1第二節 研究動機與目的 4第二章 文獻檢閱 6第一節 品牌延伸 6一、 品牌延伸 6二、 品牌資產 8三、 品牌聯想 9四、 品牌反饋效果 11第二節 品牌與消費者的自我一致性 12一、 品牌個性 12二、 自我一致性理論（Self-congruity theory） 13三、 品牌個性與消費者自我一致性之關聯 14四、 自我一致性理論

相關實證研究 15第三節 人類品牌、擬社會關係與品牌相關態度 17一、 人類品牌理論（Human brand theory） 17二、 擬社會關係 18三、 擬社會關係所影響的品牌相關態度 20第四節 知覺契合度之調節效果 25一、 知覺契合度（perceived fit） 25第五節 研究假設 27一、 YouTuber品牌延伸 27二、 自我一致性、擬社會關係與YouTuber子品牌態度 28三、 YouTuber子品牌態度與購買意願 30四、 子品牌態度對YouTuber人類

品牌忠誠度的反饋效果 31五、 知覺契合度之調節效果 34第三章 研究方法 37第一節 研究方法之選擇 37第二節 研究變項及其測量方式 38一、 自我一致性 38二、 擬社會關係 39三、 母品牌態度——YouTuber人類品牌 39四、 子品牌態度——YouTuber個人品牌 40五、 產品契合度 40六、 母品牌忠誠度 40七、 購買意願 40第三節 產品設計與操弄確認 41一、 產品設計 41二、 實驗物操弄測試 41第四節 正式實驗

43一、 施測流程 43二、 操弄檢定 44第五節 量表信度檢測 44一、 因素分析 44二、 信度檢驗 45三、 統計工具 45第四章 研究發現與討論 47第一節 研究發現 47一、 描述性統計分析 47二、 假設檢定 48第二節 研究發現之討論 60一、 YouTuber品牌延伸 60二、 自我一致性、擬社會關係與YouTuber子品牌態度 61三、 YouTuber子品牌態度與購買意願 62四、 YouTuber子品牌態度對YouTub

er忠誠度的反饋效果 63五、 產品契合度對子品牌相關態度與YouTuber忠誠度關係的調節效果 64六、 產品契合度對子品牌相關態度與購買意願關係的調節效果 66第三節 研究結論 68第五章 研究貢獻與未來研究建議 71第一節 研究貢獻 71第二節 研究限制與建議 72參考文獻 73附錄 89