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You Should Smile More: How to Dismantle Gender Bias in the Workplace

為了解決Direct manager的問題，作者Hudson, Dawn,Nicholson, Cie,Short, Mitzi 這樣論述：

You Should Smile More: How to Dismantle Gender Bias in the Workplace empowers women and men to unlock a culture of greatness in the workforce--one little thing at a time. Written by six C-suite women with a collective resume covering 29 industries, the book offers a completely new lens through which

to talk about and tackle the stubborn remnants of gender bias at work.＂In the business world, barriers to inclusion are barriers to success,＂ states a line from the book’s Introduction. ＂Diversity breeds better solutions faster if people feel comfortable in their environment.＂ But from small indign

ities to unconscious slights, women experience situations at work every day that may seem small or unimportant but that effectively differentiate and exclude them. These are not #MeToo moments - they are micro-offenses; the small, awkward, or uncomfortable moments that slow-build until the unwelcome

environment takes hold and women disengage. Situations the authors address range from things like use of the term ＂girl＂ versus ＂woman,＂ watching male colleagues leave work for a social event where women colleagues were left off the invite list or hearing that a qualified woman shouldn’t be offere

d an assignment because she has small children at home. You Should Smile More shows witnesses, allies, supervisors, and women at every level in their careers how to dismantle everyday gender bias, based upon the latest research, personal accounts, and interviews with dozens of professionals, both wo

men and men. Widely known as a meme, the title itself is now a call-to-action against the very advice women so frequently hear from male colleagues or bosses. The authors spotlight these all-too-familiar moments, offering realistic strategies every witness can use to confront and productively addre

ss them. The information within the book finally advances women in the corporate workplace as equals and advances organizations on the path to creating cultures of true inclusion. The authors call themselves ＂The Band of Sisters＂ and have collectively seen it all, from the bottom rung to the boardr

oom. They know firsthand how hard it is to navigate these gendered situations in the moment. Now they share their experience with a forward-looking eye -- often with humor, and in a way that recognizes the realities of the workplace. With this book as a guide, The Band of Sisters are ready to: + H

elp anyone to recognize and effectively respond to these micro-moments rooted in gender bias. + Pave the way for their ultimate elimination, through shared participation. + Allow organizations to build high-performance cultures that truly value and include diverse perspectives and experiences. Ge

nder bias has been part of our workplaces for too long. We are at the point now where all of us who are in the workplace, around conference tables, water coolers and in Zoom meetings, must make the next push for real change. Dawn Hudson is a senior executive and keynote speaker. She is a founding

member of ＂The Band of Sisters＂ after spending 11 years at PepsiCo as CMO, then President and CEO of Pepsi-Cola North America. After PepsiCo, she served as Vice-Chairman of Parthenon (now part of EY). Later she was the CMO of the NFL responsible for development of the fan base, the brand, and overse

eing all NFL produced events including the Super Bowl. Dawn also has significant governance experience having served on boards of directors of Lowe’s Home Improvement Stores, Allergan Pharmaceutical, PF Changs, and Amplify (sold to Hershey’s). She served as Chairperson of the LPGA (Ladies Profession

al Golf Association) and ANA (Association of National Advertisers). She currently serves on the boards of Nvidia, Interpublic Companies, and Rodan + Fields. Dawn earned her MBA at Dartmouth College. She is passionate about the difference a good culture can make on sustained performance. She is equal

ly passionate about staying competitive in tennis, paddle tennis and golf against increasingly younger players. Cie Nicholson is an investor, and advisor to a number of start-up companies, a speaker, and a founding member of ＂The ＂Band of Sisters＂ after spending 11 years at PepsiCo in marketing posi

tions, including Chief Marketing Officer, Pepsi-Cola N.A. After PepsiCo, she served as EVP and CMO of Equinox, SVP and CMO of Softcard (fintech start-up acquired by Google). She presently serves as public board director for Selective Insurance and served as a private board member for Heartland Food

Group and the ANA (Association of National Advertisers). Cie earned her BS at the University of Illinois and her MBA at Indiana University. Cie lives in NYC however she is on a 20-year quest (2015-2035) to do handstands all over the world - Instagram @cienicholson Mitzi Short, an executive coach and

speaker, is the Co-Founder and CEO of New Season Coaching & Consulting Group, and a founding member of ＂The Band of Sisters,＂ after spending 25 years at PepsiCo in sales, operations, and marketing leadership roles, including PepsiCo Customer Team VP/GM and VP of Multicultural Marketing. Mitzi also

serves as an Adjunct Executive Coach for the Center for Creative Leadership and for the University of Oregon’s Executive MBA Program. She is a Fund for Education Abroad Board Member and former member of Davidson College’s Board of Trustees, The Executive Leadership Council, and GOLFTEC’s Franchise A

dvisory Board Mitzi earned her Bachelor of Arts in Economics from Davidson College and M.B.A. from the University of Oregon. Mitzi is a big sports fan who loves traveling, playing golf, and spending time with family and friends. In addition, she is a GOLFTEC Franchise Owner and contributing author o

f Teeing Up for Success. Katie Lacey is a former CEO and General Manager, a speaker, and a founding member of ＂The ＂Band of Sisters＂ after spending 12 years at PepsiCo in a variety of marketing roles at both Frito-Lay and Pepsi Cola. After leaving PepsiCo she served as SVP, Marketing for ESPN. She m

ost recently served as President & CEO of Crane Stationery, where she led a turnaround of the iconic 200-year-old business and the successful sale of the company. Katie earned her Bachelor of Arts from the University of Virginia and an M.B.A. from Northwestern University’s Kellogg School of Manageme

nt. Presently, Katie lives in NYC where she serves as a Board member of wellness brand, Designer Protein. Lori Tauber Marcus is a corporate board director, executive coach, and founding member of ＂The ＂Band of Sisters＂ after spending 24 years at PepsiCo in multiple roles, including Senior Vice Presi

dent, Marketing Activation. After PepsiCo, she served as SVP, CMO of The Children’s Place Retail Stores, EVP, Chief Global Brand & Product Officer at Keurig Green Mountain, and Interim Global CMO, Peloton Interactive. She also served for several years as the leader of the direct-to-patient workstrea

m at Harvard Business School’s Kraft Precision Medicine Accelerator. Lori also has significant Board experience and presently sits on the boards of Fresh Del Monte Produce and 24-Hour Fitness. She earned her BS from the Wharton School of Business at the University of Pennsylvania. Lori lives in Conn

ecticut and is a health and fitness nut. You can find her most mornings riding her Peloton bike at the crack of dawn. Angelique Bellmer Krembs is the Global Head of Brand at BlackRock and a founding member of ＂The Band of Sisters,＂ after 23 years at PepsiCo, leading turnaround and growth for many be

loved brands, including Pepsi, Mountain Dew, and SoBe, and a variety of cross-divisional leadership roles. After PepsiCo, she was CMO at News America Marketing, a division of News Corp, then created a ＂Fractional CMO＂ practice across a portfolio of startups and emerging brands before joining BlackRo

ck as Global Head of Brand. She earned a Bachelor of Science in Foreign Service from Georgetown University, and an MBA from Dartmouth’s Tuck School of Business. Angelique passionately believes in ＂performance with purpose,＂ and that great business results and high functioning teams always ＂start wit

h why.＂

Direct manager進入發燒排行的影片

利用模糊層級分析法 探討半導體產業品牌影響因素之分析

為了解決Direct manager的問題，作者范志旻 這樣論述：

隨著時間的流逝，半導體創新正在發生變化，可以適用於不同的創新業務，半導體業務的發展至關重要，因而開闢了許多新的職位。半導體業務是一個融合了不同創新能力並協調上游，中途和下游提供商的專業能力的行業，並且通常具有較高的進入壁壘 。廠家已投入花費很多精力與成本進入這個行業，期盼永續經營與回饋利害關係人。本研究第一步採用PEST, 五力 & SWOT分析，在美國，日本和臺灣，這些是國際半導體供應商鏈中的關鍵成員。經過最新半導體有關文獻的討論和分析，發現現有廠商已經建立了行業品牌，並獲得了用戶的信任。因此，品牌研究在這個行業是大家一直在探索的領域。考慮到寫作對話和大師談話，本研究使用分析層次結構(A

HP)研究技術對品牌的關鍵指針在半導體品牌的關鍵部件上進行重要性的排序，然後利用模糊層次分析法(FAHP)來分析這些標記之間的聯繫。經調查，有11項顯著結果可供參考，關鍵是要在半導體品牌建設上取得優異的成績，“客戶價值”和“品牌資產”都必須達到一定的水平。本研究發現，半導體品牌策略應以“客戶價值”為核心，解決客戶問題，創造卓越價值，並隨著技術的進步不斷投入新產品的研發，以奠定半導體品牌長期成功的基礎。

The Direct to Consumer Playbook: Winning Strategies from the World’’s Leading D2c Brands

為了解決Direct manager的問題，作者Stevens, Mike 這樣論述：

Mike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At Innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand’s la

unch in Scandinavia. In 2009 he co-founded Peppersmith. He now advises D2C food and drink businesses and is a mentor for Virgin Startup. He is based in Poole, Dorset, UK.

董事兼任經理人與投資效率之關聯性：以機構投資人為調節

為了解決Direct manager的問題，作者王宥璇 這樣論述：

企業為追求其價值之成長，需進行有效率的投資決策，因此如何促進企業投資效率之提升就成為重要的議題。董事會係為保護相關利害關係人之權益而設立的內部監督機制，且惟有當董事會具獨立性時，才能有效監控經理人所做之各項計畫和決策，以此確保這些相關計畫和決策能夠符合利害關係人之最大利益。經理人於公司中亦扮演重要的角色，負責組織決策執行與經營績效，因此董事兼任經理人席次將很可能同時對企業經營團隊之決策傾向與董事會的監督功能造成影響。此外，過去文獻發現企業所處產業競爭環境會形成一股無形的強大監督力量，影響經理人的行為，再加上企業追求持續進步的過程中，必然會受到外部產業競爭環境變化之影響，故本研究藉由實證研究分

析董事兼任經理人席次比例與企業投資效率之關聯性，就 產業競爭度將樣本區分為低競爭產業及高競爭產業來進行討論。另外，本研究亦加入主動機構投資人持股比例作為調節變數，欲瞭解董事兼任經理人席次比例與企業投資效率的關聯程度，經由主動機構投資人持股比例調節是否產生變化。本研究係以2014年至2018年間台灣之上市、上櫃公司作為研究之對象，並進行實證分析，研究的結果顯示，董事兼任經理人席次比例愈高，企業投資效率愈低，在企業處於低競爭產業會比高競爭產業更為明顯。再者，就低競爭產業企業而言，主動機構投資人持股比例愈高，可降低董事兼任經理人席次比例對企業投資效率造成的不利影響，是以，對於經理人具有監督效果。