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The Bull

為了解決Grassroots Guitar的問題，作者Weber, Matthew T. 這樣論述：

The mayor of Fulton Springs, Alabama, has one thing on his mind: His reelection, and the money and power that come with it. He's an old pro in the political game and quick to sell out the public to special interests if the price is right. He says all his decisions are made in the best interest of hi

s citizens, so they should just shut up and follow the rules. Restaurant owner, Frank Standish, is tired of having his business hamstrung by all the new taxes and regulations that crop up at each city council meeting helmed by the mayor's lackeys. The cronies in office are choking off his livelihood

and stomping on his freedom. So Frank decides to do something about it. Backed by a surge of grassroots support, Frank and his family and friends at The Bull, a local bar and barbecue pit, mount a blue-collar revolt against government run amok. Frank runs on a groundbreaking political platform: a p

romise to serve only a single term on behalf of the freedom-loving citizens of Fulton springs, imposing his own strict term limit to insulate himself from the influence of outside interests. His strategy resonates wildly with the voters who orchestrate an underdog campaign to unseat the mayor - a co

ncerted effort that refuses to be silenced by slanderous propaganda, corrupt authority, vindictive police or even bullets from a gun. With a red-hot rebellious streak steeped in rich southern tradition, this is the story of Frank Standish and company, who are sick of the city telling them what to do

. And they plan to make a change, whether the mayor likes it or not. Matt Weber is a husband and father who resides just north of Birmingham, Alabama. He is editor-in-chief of Extreme How-To, a home-improvement magazine for handymen and DIY’ers, which he has managed since 2003 (www.extremehowto.co

m). He is vice-president of the National Association of Home & Workshop Writers (NAHWW), and plays bass guitar in the punk-rock band SKEPTIC? The Bull is his first novel.

Grassroots Guitar進入發燒排行的影片

耳朵裡的新戰場！Podcast內容產製策略分析

為了解決Grassroots Guitar的問題，作者哀曉培 這樣論述：

2020年台灣掀起一波Podcast聲音經濟浪潮，來自不同領域的素人、網紅、傳統媒體爭相投入，一年內從300多個節目，猛爆性成長到近8000檔，引發本研究動機：誰從上千檔節目中勝出？原因為何？本研究以「電腦中介傳播」（Computer-Mediated Communication）、「符擔性」（Affordance），以及「平台化」（Platformization）理論，歸納出Podcast是透過RSS技術傳輸下載檔案，並且匯集在網路平台的聲音媒體，其符擔性特點在於「內容形式自由」、「具親密陪伴感」、「可控制性高」與「重視平台展演」。研究方法採質性研究中的深度訪談法，訪問曾在2020年至20

21年5月間，進入排行榜前30名的12位Podcaster，研究發現，這些Podcaster善於運用Podcast新媒體特色進行創新敘事，其掌握的關鍵內容產製策略，同時重視「科技機制」和「閱聽眾需求」，加上平台的符擔性，構成Podcast的經營模式。主要包括「建立非主流的獨特觀點」、「善用聲音特質擘劃節目元素」、「擬社會互動敘事」、「掌握平台新科技」四項。本研究也發現，受訪Podcaster的製作策略重視節目在平台的「能見度」，製作策略會透過自建App、觀察編輯清單主題、加入內容策展等方式，積極與平台演算法協作，進行優化內容搶攻排行榜，提高節目被發現的可能，同時擬定跨平台說故事行銷策略，提升聽

眾的互動參與感，建立虛擬社群，目的在增加收聽下載次數，獲得貨幣化的機會。此外，與組織型的Podcaster相較，獨立Podcaster更傾向以個人特質圈粉，吸引廣告夥伴的加入。