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隔離或革新: 臺灣中小企業如何面對COVID-19的革新方案

為了解決Nasdaq Company list的問題，作者鍾政漢 這樣論述：

During the COVID-19 pandemic, small and medium-sized businesses have needed to inno-vate more than before. This health crisis has created new business prospects by hastening dig-ital disruption and technology integration in enterprises, particularly among Taiwanese SMEs. They're seeking for ways to

deploy creative solutions that will allow them to keep their busi-nesses running throughout the COVID-19 pandemic. As a result, this study contributes to a better knowledge of the possibilities and challenges that Taiwanese SMEs encountered during the pandemic, as well as how to incorporate technol

ogical solutions that help SMEs stay prof-itable throughout the crisis. Simultaneously, this research employs the value innovation framework to assess the value of innovative solutions that are critical in the new normal.

第三代互聯網時代下非同質化代幣於企業對消費者之行銷上的應用研究

為了解決Nasdaq Company list的問題，作者陳顥宜 這樣論述：

For the past few years, consumer behavior has dramatically shifted due to digitalization and the abruptness of the COVID-19 pandemic. All industries have had to adjust to cater to these new shifts to meet bottom line and sustain growth. One major shift has been the increase of e-commerce across mul

tiple B2C industries. Additionally, NFTs and the metaverse have taken the consumer markets by storm with exponential growth and have presented enormous value to consumers. This thesis takes the case study approach to explore the intricacies of the Web 3.0 era, mainly focusing on the metaverse, block

chain technologies, and NFTs. Through understanding these three core technologies of the Web 3.0 era and secondary data analysis, the report further shows the potential values of endless applications and benefits the technologies can pose for B2C companies, mainly when applied to marketing and brand

ing strategies. More so, narrowing the focus on three B2C industry sectors (FMCG, Arts & Entertainment, Fashion) and closely analyzing current case examples within these sectors on the applications of NFTs, a feasible business model based on ‘NFT-as-a-Service’ was born and proved to provide a unique

selling proposition as the current market is quite scattered and goes beyond just digital NFT art. However, whether the market is long-lasting will primarily depend on consumer reception and accessibility of the technologies to the mass public.