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英語考試權威題源：財經科技

為了解決Pepsi stock的問題，作者路瑋麗主編 這樣論述：

內容按難度和主題相結合的方法分類，分為「積累篇」和「提升篇」，文章均設置「導讀」「報刊原文」「參考譯文」「知識點注釋」「學習回顧」等部分。積累篇文章較短，生詞較少，文章后練習較簡單，比較適合四級或以下英語水平的讀者；提升篇文章較長，生詞及背景知識注釋多，文章較難，適合中、高級英語水平的讀者，比如備考英語六級、考研英語、專四、專八、雅思、托福，以及各翻譯類考試的讀者。王萍，博士，碩士生導師，現任解放軍國際關系學院軍事外交系副教授。 Unit 1 經濟動態 False Summit 西班牙銀行艱難前行：峰頂還在更高處 Ocean Ahoy！ 喂！大海 Weekly Jobles

s Claims at Lowest Level in over 3 Years 一周申領失業救濟人數降至3年來最低 Irish Real Estate Tycoon Declares Bankruptcy in Belfast 愛爾蘭房地產大亨在貝爾法斯特宣布破產 China to the Rescue of Tourism 中國拯救澳大利亞旅游業 Go East， Young Man 年輕人，到東方去！到中國去！ For All the Coffee in China 中國咖啡出雲南 Why Fuel Prices Won’t Rise Any Time Soon 油價近期不會上漲之謎 U

nit 2 經濟政策 The Terror—The 75% Tax and Other Alarming Campaign Promises 恐慌彌漫：征稅率75%，法國政客為競選爭許驚人諾言 Post Office Hour Reductions， Called a「Win—Win」， Feel More like a「Lose—Lose」 美國郵局削減工時：看似「雙贏」，實則「雙輸」 India Bans Cotton Exports— Confusing Everyone， Including Its Government 讓所有人迷惑不解的舉措：印度禁止棉花出口 Bank of Eng

land’s Paul Fisher Says No to QE Unless Crisis Hits 英格蘭銀行的保羅·費舍爾：對量化寬松說「不」，除非危機來襲 Singapore Bans More Locals from Casinos 新加坡禁止更多當地人參賭 BOJ Stands Pat on Easing Measures 日本央行堅持貨幣寬松政策 Warning by Big Business to David Cameron 商業巨頭警告卡梅隆 India Eases Limits on Investment 印度放寬投資限制 Unit 3 企業管理 Carrefour Che

cks Itself Out of Greece 家樂福退出希臘 Top Two Leaders at Esprit Resign 思捷環球兩高管相繼辭職 Coke and Pepsi Change Recipe to Avoid Cancer Warning 可口可樂和百事可樂改變配方，避免致癌風險 The Arrest of Kim Dotcom Has Rocked the World of Cyberlockers 「百萬上傳」掌門人被捕，文件分享網站遇寒冬 How UK Insurance Giant Aviva Is Slimming Down to Ride Out the Do

wnturn 「瘦身」行動：看英國保險業巨頭英傑華如何走出低迷 GameStop Pre—Selling Nexus 7， Offers Discounts with Trade—Ins GameStop預售平板Nexus7，提供以舊換新折價優惠 Sheryl Sandberg Becomes Facebook Board’s First Female Member 雪莉·桑德伯格成為臉譜首位女董事 Unit 4 市場競爭 Wells Fargo Agrees to Pay ＄37 Million in Bidding Case 富國銀行花錢消災 Overhauling the Post Of

fice for the 21st Century 美國郵政重整，應對21世紀 Competing with Amazon on Amazon 在亞馬遜上和亞馬遜競爭 Boeing Rips Airbus U.S. Plan 空客美國夢被波音擊碎 The Battle for China’s Low—End Smartphone Market 中國低端智能手機市場硝煙四起 Why Indian Americans Dominate the U.S. Motel Industry 美籍印裔稱霸全美汽車旅館業之謎 Apple Wins Bid to Block Samsung Galaxy Tab

Sales 蘋果贏得三星平板電腦禁售令 Unit 5 投資理財 Operating Profit Falls at Royal Bank of Scotland 蘇格蘭皇家銀行經營利潤下降 Micex Index Falls for Second Day as Growth Concern Offsets Oil 俄羅斯股指持續下跌：油價上漲拉動無效 US Stock Market Ends the Year Where It Started 美國股市2011年整體持平 Why Annuities Are the Answer （But Such a Tough Sell） 美國人養老的艱難

抉擇：養老「保險箱」何以遭銷售困境 Apple Is the Heavyweight in Many Fund Portfolios 蘋果成基金投資寵兒 RBS Admits Some Ulster Bank Accounts Won’t Be Up and Running Until 16 July RBS確認部分阿爾斯特銀行賬戶7月16日才能恢復正常 Treasurys Fall on Positive News from EU Summit Yields Rise for First Month in Three 歐盟峰會傳佳音，美國債收益率3個月來首次上漲 Unit 6 新產品新技術

How to Find Out Who Google Thinks You Are from Your Web History 谷歌是如何通過網絡訪問歷史界定用戶的？ Smart Keyboard Is Highlight of Microsoft’s Surface Tablet 智能鍵盤：微軟Surface平板電腦的亮點 Facebook Lets You Send One Last Video from Beyond the Grave 「如果我死了」：臉譜網新應用程序讓你往墳墓外發布遺言 Translation App Ready for 2012 Olympics 翻譯應用程序預備為

2012年奧運會服務 Goodbye Power Cables 無線充電器：和連接線說再見 Google Co—Founder Reveals Google Glass Will Be Available in 2014 谷歌聯合創始人透露，谷歌眼鏡2014年推向市場 Silicon Valley Reaches for the Sky 硅谷心向太空 「Popchilla」Robot Could Help Autistic Kids 「Popchilla」機器人：自閉症兒童的福音 The Facebook Camera that Can Recognise You Every Time You

Walk into a Shop 臉譜相機：自動識別顧客身份 Unit 1 經濟動態 Dutch Austerity Talks Fail as Geithner Prods Europe 蓋特納呼吁歐洲更加積極，荷蘭緊縮談判失敗 Nobody Understands Debt 你不知道的債務問題 Trustee Lays Off 1，000 Workers at MF Global 曼氏全球清算，裁員逾千人 Hard Times， Lean Firms How Much Longer Can America Keep Increasing Productivity 時世艱難，公司瘦身 美國

的生產率還能持續提高多久？ Do Small—Business Owners Feel Overtaxed and Overregulated A Survey Says No 小企業主感覺課稅過重、監管過繁嗎？調查表明並非如此 Commodity Prices Fall on Economic Woes 經濟陷入困境，商品價格下滑 Student Debt Is Stifling Home Sales 學生助貸債務阻滯美房產銷售 Labor Day Gas Prices Will Set a Record 勞動節汽油價格將創新高 Unit 2 經濟政策 How to Stop the Dro

p in Home Values 房產泡沫破滅，如何救市？ Cleaning Up Conflict Minerals 清理沖突礦產，還剛果以和平 Euro Zone Agrees to Follow the Original Rules 歐元區同意遵循原計划 New Law to Shed More Light on State Tax Credit Program 伊州新法律進一步明確稅收優惠 Will Australians or Foreign Interests Develop Our North· 究竟是澳大利亞人還是外資發展我們的北方？ Europe and China Cut

Interest Rates While Bank of England Extends QE 中歐央行下調利率，英央行擴大量化寬松規模 Night’s Big Dispute Hinges on Tax Cuts and Deficit 大選首辨之夜聚焦減稅與赤字 Unit 3 企業管理 Apple Appoints New Chairman and Elects Disney’s Chief to Board 后喬布斯時代：蘋果迎來新總裁 Best Buy Pays ＄1.3 Billion for Cellphone Business 百思買支付13億美元購買手機業務權 5 Reason

s Selling Your Business Is like Thanksgiving Dinner 出售企業就像感恩節晚餐的5大理由 Downturn， Start Up 逆市起航 Wal—Mart’s Board to Face Unhappy Shareholders 沃爾瑪深陷賄賂門，惹股東不滿 Brewer to Buy Remaining Stake in Grupo Modelo 百威啤酒將收購莫德羅集團剩余股份 Apple’s Worldwide Developers Conference Keynote Was All About China 蘋果全球開發者大會：一片冰心在

中國 Unit 4 市場競爭 Carrefour： An Ailing Store Needs Fresh Blood 家樂福經營困難，亟須「換帥」 Amazon Denies It Has a Small—Business Problem 亞馬遜：價格戰硝煙又起，營業稅之爭且戰且退 Ford， Caterpillar， and Johnson Controls Try to Confront and Control a Wave of Data 福特、卡特彼勒和約翰遜控制應對數字浪潮 Microsoft Introduces a Challenger to the iPad 微軟推出新產品，

挑戰iPad CBS， NBC and Fox Head to Court over Dish Ad—Skipping Feature 美3家電視公司起訴特視公司廣告屏蔽服務 Competition Needs Protection 競爭需要保護 Unit 5 投資理財 A Great Investing TIP 投資教一招：了不起的通脹保值債券 Brazil Rate Futures Yields Fall on Bet Three—Day Jump Excessive 巴西利率期貨收益率持續下跌 The ETF Boom 交易所交易基金掀熱潮 ObamaCare Is Constituti

onal！ Now What 《奧巴馬醫改計划》合憲！結果如何？ Big Foreign Funds Are No Longer a Must for Portfolios 大型外國基金不再是投資組合的必備搭配 Unit 6 新產品新技術 New BlackBerry Will Be Given to Developers in May 新款黑莓手機蓄勢待發 Sony’s PlayStation 3D TV： Gorgeous with One Glaring Problem 索尼PlayStation 3D電視評測：性能卓越，問題明顯 Where Would We Be Today With

out Social Media 離開社交媒體，生活寸步難行 Glasses—Free 3D Screens Let You See the Wider Picture 裸眼3D電視機：讓你的視野更廣闊 App Detects Potholes， Alerts Boston City Officials 波士頓開發探測路面坑窪新應用 Robot Avatar Body Controlled by Thought Alone 機器人化身：僅靠思維控制的機器人 Why Do I Have to Switch Off My Kindle for Takeoff and Landing？ Kindle

：關還是不關？

Pepsi stock進入發燒排行的影片

第三代互聯網時代下非同質化代幣於企業對消費者之行銷上的應用研究

為了解決Pepsi stock的問題，作者陳顥宜 這樣論述：

For the past few years, consumer behavior has dramatically shifted due to digitalization and the abruptness of the COVID-19 pandemic. All industries have had to adjust to cater to these new shifts to meet bottom line and sustain growth. One major shift has been the increase of e-commerce across mul

tiple B2C industries. Additionally, NFTs and the metaverse have taken the consumer markets by storm with exponential growth and have presented enormous value to consumers. This thesis takes the case study approach to explore the intricacies of the Web 3.0 era, mainly focusing on the metaverse, block

chain technologies, and NFTs. Through understanding these three core technologies of the Web 3.0 era and secondary data analysis, the report further shows the potential values of endless applications and benefits the technologies can pose for B2C companies, mainly when applied to marketing and brand

ing strategies. More so, narrowing the focus on three B2C industry sectors (FMCG, Arts & Entertainment, Fashion) and closely analyzing current case examples within these sectors on the applications of NFTs, a feasible business model based on ‘NFT-as-a-Service’ was born and proved to provide a unique

selling proposition as the current market is quite scattered and goes beyond just digital NFT art. However, whether the market is long-lasting will primarily depend on consumer reception and accessibility of the technologies to the mass public.