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Business Is Personal: The Truth about What It Takes to Be Successful While Staying True to Yourself

為了解決Product Tank的問題，作者Frankel, Bethenny 這樣論述：

Bethenny Frankel is a self-made businesswoman, TV producer, podcaster, multiple New York Times bestselling author, and mother. Bethenny recently made a multi-year deal with MGM Television and Mark Burnett to generate unscripted television projects that she will produce. She is the Founder & CEO of S

kinnygirl, a global lifestyle empire, featuring products for women that offer practical and stylish solutions to everyday problems. Her product portfolio now includes food & drink, apparel, shapewear, supplements. and cookware.Bethenny was an instant fan favorite as a guest shark on ABC’s critically

acclaimed series Shark Tank, showcasing her entrepreneurial prowess and gut instincts alongside the panel of investors. In 2019, Bethenny left the popular Bravo series The Real Housewives of New York City to focus more on her daughter, her philanthropy, and her partnership with Mark Burnett. Bethen

ny has also been named one of the Top 100 Most Powerful Celebrities by Forbes. She is always ahead of the curve, with an expertise in identifying and capitalizing on business opportunities.

Product Tank進入發燒排行的影片

東南亞消費者對可持續有機保養品購買和支付更多費用的意願之研究

為了解決Product Tank的問題，作者陳榮美 這樣論述：

Southeast Asia has been considered as a new land of opportunity that has a lot of room for growth in the beauty and personal care market. Even after Covid-19 struck, the sales in both Indonesia and Vietnam increased through digital sales. This means Indonesia and Vietnam have promising market pros

pects for sustainable organic skincare. The research study was conducted by including two groups, a total of 239 valid responses were collected from the control group, whereas 309 valid responses were collected from the experimental group. Structural Equation Model (SEM) was employed to analyze the

data using SPSS AMOS. The results showed beauty and environmental consciousness, as well as attitude and perceived value as mediating variables playing an important role in the purchase of organic skincare products in Indonesia and Vietnam. In addition, this study also found that green messages that

trigger consumer beauty, health, and environmental consciousness can lead to positive consumer behavior toward sustainable organic skincare products.

Disruptive Procurement: Winning in a Digital World

為了解決Product Tank的問題，作者Strohmer, Michael F.,Easton, Stephen,Eisenhut, Martin 這樣論述：

Disruptive procurement represents a radically new approach to drive savings, value, innovation and disruption by having the entire product and service line in focus and challenging it completely. It is not "another" procurement approach, but shows how procurement can drive the company's success by m

oving far beyond standard conventional desktop procurement. It is key to understand the value the company brings to its customers as well as the value that suppliers bring to the company. Combining the knowledge of these two dimensions leads to different strategic levers to drive value for the compa

ny and finally to disruption. Needless to say that this requires a holistic view and a complete new set of capabilities of procurement staff in market(ing)/sales, R&D, manufacturing, innovation and of course also procurement. This will only happen if procurement is CEO-empowered. Procurement needs t

o become slimmer but smarter using digitization for strategic moves, but also for reducing the non-value add operational tasks. Michael F. Strohmer leads Kearney’s European Operations & Performance Transformation practice, and is one of the founders of PERLab in Europe. Based in Vienna, Austria, h

e joined the firm in 2001. Michael has led projects with a broad range of international clients, mainly in post-merger integration and carve outs. His work encompasses the utilities, automotive, consumer goods and process industries in various European countries, as well as Russia and the United Sta

tes. He is an expert in operations & procurement transformation, post-merger management, raw materials and large scale CAPEX projects. Michael has published several books and is also co-author of the books ＂The Purchasing Chessboard,＂ ＂Supplier Relationship Management＂ and ＂The CPO - Transforming Pr

ocurement in the real world.＂ Michael likes to discuss with CxOs the future of the economy and especially the future of operations. He earned a doctorate degree in business administration and in law. Michael lives in Austria’s picturesque lake region near Salzburg.Stephen Easton has two decades of e

xperience in consulting working with procurement organizations to help them grow their capabilities and create more value for their businesses. Stephen’s work is cross-industry and encompasses sectors as diverse as banking and aerospace. Stephen started his career as a Chartered Management Accountan

t and holds an MBA from Cornell University. His first degree was in politics, philosophy and economics from Oxford.Martin Eisenhut is a partner and managing director of Kearney’s Central Europe unit. Based in Munich, he is also global leader of the firm’s Industrial Goods & Services Practice, and le

ader of the Aerospace & Defense Practice for the Europe, Middle East and Africa region. Martin has extensive experience as a manufacturing strategy consultant and has supported an array of projects in engineered products, automation, aerospace and defense, automotive supply and microelectronics. Mar

tin is widely recognized as a leader in industrial goods and services, and he also holds supervisory board positions in Europe. Before joining Kearney, Martin was the global head of the Engineered Products & High Tech Competence Center at Roland Berger Strategy Consultants in Munich and was a member

of the Supervisory Board. Martin earned a computer science degree at the University of Passau in Germany and a doctorate in computer science at the Technical University of Munich. He also completed an apprenticeship as a skilled worker in a machinery company.Elouise Epstein is a digital procurement

futurist and Kearney vice president, based in San Francisco. She has nearly two decades of experience working with procurement and supply chain organizations to architect, design and adopt digital technologies. She works to disrupt sub-par technology adoption and build future strategies through adv

anced partnerships with startups and emerging technology solution providers. Elouise is an inaugural member of ISM’s Thought Leadership Council and frequent writer and presenter about digital procurement. She is co-author of Kearney’s Future of Procurement whitepapers, a twelve-part series developed

in partnership with leading clients that charts a vision for future success in procurement.Robert Kromoser has been with Kearney since 1998. He is based in Vienna, Austria, and gained most of his consulting experience in international projects in Germany, Switzerland, Belgium, Denmark, Netherlands,

France, Italy, Great Britain, Taiwan, and the United States. He is a member of the leadership team of Kearney’s Procurement Practice, with a focus on strategic sourcing, procurement transformation, and supplier risk management. Robert has led multiple projects in the automotive, construction equipm

ent and machinery, chemicals and building materials industries. In several studies, he analyzed the role of strategic sourcing and procurement as a value-adding factor. Robert is also co-author of the Kearney book ＂The Purchasing Chessboard.＂ Robert studied business administration at Vienna Universi

ty of Economics and Business Administration in Austria and at Carnegie Mellon University in the United States. He lives near Vienna’s famous baroque park, Augarten.Erik R. Peterson is a partner at Kearney and managing director of the firm’s Global Business Policy Council (GBPC), a strategic advisory

service for business leaders. In the most recent survey of the University of Pennsylvania’s assessment of 6,600 think tanks, the GBPC was ranked the fourth best for-profit think tank in the world. Since joining Kearney in 2010, Erik has guided initiatives relating to strategic foresight, including

a program on scenario planning with Oxford University and summits on strategic planning. In 2017, he was elected to the board of Kearney’s Energy Transition Institute. Erik is also a senior advisor at the Center for Strategic and International Studies (CSIS). Formerly, he was senior vice president a

t CSIS and held the CSIS William A. Schreyer Chair in Global Analysis. Before joining CSIS, Erik was Director of Research at Kissinger Associates. Erik received an MBA from the Wharton School, an MA from The Johns Hopkins University School of Advanced International Studies, and a BA from Colby Colle

ge.Enrico Rizzon is a partner in Kearney’s Melbourne office who has a decade of consulting experience primarily focused on organizational productivity and transformation programs. Recently, his focus has been on procurement and the ever-growing application of analytics in business. He now leads Kear

ney’s Procurement and Analytics Solutions Practice for Asia Pacific. Enrico speaks regularly at conferences and frequently writes on procurement-driven transformation and more recently on the competitive advantage that can be driven through analytically enabled organizations. He is Chairman of the M

elbourne Business School Centre for Business Analytics, where he helps shape future talent and research on business analytics. Enrico has an undergraduate degree in chemical engineering (Hons) from the University of Adelaide and an MBA from the Melbourne Business School.

介面設計因素對於即時通訊廣告平台採用意願之影響

為了解決Product Tank的問題，作者羅歆慈 這樣論述：

隨著數位社群平台的演變，具有社群性的即時通訊軟體在人們生活中扮演重要的角色，也是近年來在數位網路廣告產業中常被用來與消費者接觸的新型態廣告之通路，因此各行各業的從業人員對於廣告傳播媒體的選擇、規劃與決策中變得越來越複雜且具有挑戰性。本研究透過評比擁有「廣告個人化 (Personalization)」與「廣告互動性 (Interaction)」兩項介面設計因素的即時通訊廣告對於受試者採用意願之影響為何，應用「結合之計畫行為理論與科技接受模型」所架構的六大構面包括「認知性 (Perceived)」、「使用者態度 (Attitude Toward Using)」、「行為意圖 (Behavioral

Intention)」、「主觀規範 (Subjective Norm)」、「認知行為控制 (Perceived Behavioral Control)」、「實際使用行為 (Usage Behavior)」來衡量即時通訊廣告介面設計因素對於受試者採用即時通訊廣告服務平台的影響之因子。本研究透過問卷調查收集 249 位之企業的廣告相關從業人員，在填答問卷前受試者分別會先參與由 LINE 官方 CB Online Business 部門（台灣企業解決方案事業部）舉辦的六場講座，依著講座內容將研究受試者分群，各受試者會自願選擇到「版型廣告」在此研究中為「成效型廣告 (LINE LAP)」與「對話式廣

告」在此研究中為「官方帳號 (LINE OA)」，了解其對兩種類型的 LINE 即時通訊軟體廣告型式之使用態度與意圖及實際使用行為之影響。　　研究結果發現即時通訊軟體廣告服務平台中的介面設計因素，確實會影響受試者的認知性，代表受試者對於擁有廣告個人化與廣告互動性的即時通訊廣告服務平台是持正向表態，並且只要當受試者認為該廣告服務平台之認知有用性，其後續的態度與意圖反應即呈現正向之影響。另外，研究還發現除了受試者對於即時通訊廣告服務平台有良好的使用態度及意圖，但仍會受到上級主觀規範以及自我的行為知覺控制而影響意圖與最後的實際使用行為。綜合上述，本研究結果確實符合產業發展之趨勢，受試者對於使用即時通

訊廣告的態度與意圖一致認同且都持正面影響，而廣告個人化與廣告互動性兩項介面設計因素，可做為廣告服務平台商在設計與優化介面上之參考，研究之結果亦可供其如何說服不同行業主管採買廣告服務之建議。