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ICONIQ商業計劃書 – 後疫情時代下非接觸式社會之3D虛擬人像全息投影商業化實踐

為了解決Sensor Tower 2023的問題，作者平間麗美 這樣論述：

This thesis is a startup business plan to commercialize the computer-rendered, AI-powered and holographically projected human graphical images called “3D Virtual Humans”. 3D Virtual Human was ideated using the Design Thinking approach of observing the persona behavior. Social distancing and communi

ty lockdowns for the prevention of COVID-19 are creating a restricted living environment (which this thesis calls “the contactless society”) and causing social inconveniences. It is also acting as one of the drivers for the economic slowdown. Furthermore, its influence on mental health is a growing

concern given how it creates social isolation. The fear towards spread of infectious diseases is generating the market demand for touchless transactions through chatbots. How might we add human touch to these faceless transactions and make life easy in the contactless society? This question was the

starting point of the business plan.This business plan identifies the intersection of feasibility, viability and desirability of 3D Virtual Human using various analytical frameworks. Chasm Theory analysis reveals the high production cost as a reason why the virtual humans currently remain only withi

n the entertainment industry and not yet mass adopted in other industries. Process analysis proposes improvement ideas for reducing the production time and cost. Analytical frameworks such as TAM-SAM-SOM, Business Model Canvas, Break Even Analysis logically outline the value proposition, financial f

easibility and business implementation plan.This business plan cautiously draws the line from the current hype of metaverse that contains many unknowns to be a meaningful marketplace. Selecting Japan as the initial scope of market for its “Society 5.0” to build an IoT country, it focuses on creating

a better living experience using holography in the physical environment rather than in the virtual reality through wearable devices. Within the USD 3.92 billion globally serviceable and addressable market of mixed reality, this business plan addresses the strategy to seize USD 230 million sales and

USD 78.85 million net income in Japan in five years.

中國遊戲產業的挑戰與分析

為了解決Sensor Tower 2023的問題，作者雨果 這樣論述：

Video games have become a cultural product that have not stopped to grow since their invention and are now the first cultural product in front of cinema. China being the biggest country in terms of video games revenues, it thus plays a big role in the industry. However, China is also home of the Ch

inese Communist Party, which means that the video games industry must follow the country’s best interests in order to survive in this specific ecosystem: culture is a tool to the Chinese nation, video games are thus no exception, especially since they have been considered as art by the Chinese gover

nment in 2021. This thus accounts even more for the recent multiple crackdowns on video games and esports which might hurt the industry locally, but also globally. Still, giving up on the Chinese market is not a solution for companies as China’s gaming industry is set to grow at an even higher pace

than before, with mobile gaming, esports and even console gaming rising although the restrictions are gradually getting tougher than before. That being said, gaming companies must remain careful when dealing with the Chinese market: it is highly unpredictable as the Party will always put the nation’

s culture and social security first before economic growth; it has become even more true since COVID as the country has closed itself for more than two years. It is thus a big challenge – as a threat, but also as an opportunity – for gaming companies.