TSLA stock chart的問題，透過圖書和論文來找解法和答案更準確安心。 我們找到下列股價、配息、目標價等股票新聞資訊

Brand Value of the Retail Company -Take Walmart Inc. as an Example

為了解決TSLA stock chart的問題，作者詹雅淳 這樣論述：

The main point of this thesis is to explore the two well-known and leading retailers in the world for comparison. In addition to discuss the development and current status of the retail industry, the goal is to study the value of the brand through this particular industry with special characteristi

cs. The main focus is the traditional retailer─Walmart, which holds an invincible and deep-rooted position. In recent years, it has continuously extending its tentacles to the e-commerce market in an attempt to create better profits. Therefore, this study evaluates the changes in Walmart’s value ove

r the past few years through HIROSE brand evaluation model. The root cause of its impact is closely related to its e-commerce strategies as well as marketing strategies. Hence, this study also compares the marketing strategies of the two companies, trying to sort out the reason that has made the com

pany with a strong retail brand value and be able to stay in the top position.According to the result of the comparison with the benchmark company, this study draws the following conclusions:1. Walmart’s high-quality and high value-added product strategies have a strong and significant impact on Pre

stige Driver of HIROSE brand evaluation model.2. Walmart’s highly-explicit advertising strategies have a strong impact on Prestige Driver of the HIROSE brand evaluation model.3. Walmart’s strategy of high-quality sales channels has a strong impact on Loyalty Driver of the HIROSE brand evaluation mod

el.4. Walmart establishing overseas branches has a strong impact on Expansion Driver of the HIROSE brand evaluation model.Keyword: Walmart, HIROSE model, marketing strategy, retail industry