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The New and Old Australia: A Wine Drinker’’s Guide

為了解決Top Sales的問題，作者Lopes, Jane,Ross, Jonathan,Faiella, Kavita 這樣論述：

Jane Lopes is a California-born sommelier and author. She has worked at New York’s Eleven Madison Park, Nashville’s The Catbird Seat, Chicago’s The Violet Hour, and most recently as the wine director at Attica, one of Australia’s most celebrated restaurants. Jane was featured on Esquire network’s 20

15 television series Uncorked, which follows six New York City sommeliers in pursuit of the prestigious Master Sommelier title. In September of 2018, Jane passed the Master Sommelier exam, becoming the only woman in Australia to do so, and one of only 34 women in the world. In September of 2019, Jan

e finally put her University of Chicago literature degree to good use in publishing her first book, a personal and educational guide to wine called Vignette: Stories of Life and Wine in 100 Bottles. In 2020, Jane and her husband Jonathan Ross co-founded their own Australian wine imports company: LEG

END. Jane and Jon continue to be mentors and educators and are working toward more equitable hospitality and wine industries. Jonathan Ross is a New Jersey-born wine professional who spent most of his career working in the New York restaurant industry. Ross’s time in New York was capped off by a 5-y

ear stint as the head sommelier at Eleven Madison Park, which culminated in the restaurant’s rise to the top spot on the San Pellegrino 50 Best Restaurant List. In 2017, Ross and his now wife, Jane Lopes, moved to Melbourne, Australia where Ross joined the Rockpool Dining Group as beverage director

overseeing the premium pillar of restaurants in Victoria and WA. While living in Melbourne, Ross launched Micro Wines, a boutique wine label sold domestically, and exported to the US and Europe. In 2017, Ross passed the master sommelier exam, but has been outspoken in his disapproval with much of th

e organization’s ethos and actions. In 2020, Ross and Lopes returned to the US, and launched Legend Imports, bringing much of what they fell in love with while in Australia back to the US. Ross is a member of the Hue Society’s Council of Resources, and both are actively working with The VinGuard, an

d other groups to effect positive change in the wine and hospitality industries. Ross has written about wine for Business Insider, worked as an educator for the Guild of Sommeliers and the Court of Master Sommeliers both in Australia and in the US, and never goes anywhere without his mountain bike.

After working with a number of Australia’s most celebrated chefs, including Stefano Manfredi and Neil Perry, Kavita Faiella set her sights on Asia. Firstly, in the Maldives, as head sommelier of the luxurious Conrad property and then as the regional cellar master for Amanresorts, where she developed

the wine programs for some of the world’s most revered properties in Thailand, Indonesia, Cambodia, Laos, India and Sri Lanka. In 2010 she became the wine director of the Press Room Group, where she was responsible for twelve of Hong Kong’s most well-known restaurants. Kavita’s work saw her named a

s one of the 10 most influential wine personalities in India by CNN and 20 most influential people in the Hong Kong food and beverage scene by Time Out. After 10 years abroad, Kavita is now happy to once again call Sydney home, where she works as the sales and marketing manager for Shaw+Smith, Tolpu

ddle Vineyard and The Other Wine Co.

Top Sales進入發燒排行的影片

NFT非同質化代幣購買意圖之研究

為了解決Top Sales的問題，作者陳奕達 這樣論述：

隨著第三次科技革命的日趨發展，快速的進入了數位化時代，也為生活中帶來了一些改變。尤其是交易方式、商品性質的改變尤其明顯，如光碟、書籍、圖畫等，以前都要到實體店面購買，現在大家只要動動手指就可以在網路上完成整個交易；另外，還有推出數位形式供大家選購，不在侷限於商品本身的框架。NFT是將金錢、互聯網這兩個元素融合而產生出一個新的名詞。而這個名詞在這兩年不斷地廣流傳在網路、大小媒體上面，同時也獲選為2021「年度十大代表關鍵字」的冠軍，使得眾多藝術家、運動品牌、偶像名人甚至是時尚品牌都開始默默地投入NFT市場，這也提供給消費者在NFT市場上有更多的選擇。本研究以S-O-R理論為基礎，目的為探討消費

者在對於「美學觀」、「品牌知名度」、「行銷活動」、「知覺價值」、「知覺信任」、「購買意圖」及「口碑推薦」的關係之研究，並透過問卷調查方式，統計一般消費者對於NFT購買意圖的意見，並分析消費者在受到各種外在刺激構面後，個體心理的變化以及對購買意圖之關聯。研究問卷共計回收400份問卷，有效問卷數為365份，有效問卷回收率為91.3%。研究結果發現：消費者受到NFT的「外部刺激」因素後，對「自我知覺」有正向顯著的影響、消費者的「自我知覺」對於NFT「購買意圖」有正向顯著的影響、消費者的「自我知覺」對於NFT「口碑推薦」有正向顯著的影響、消費者的「自我知覺」對於「外部刺激」與「購買意圖」有起到中介的效

果。

The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today

為了解決Top Sales的問題，作者 這樣論述：

Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplaceRapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales a

nd marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today’s virtual marketplace--or risk quickly becoming irrelevant. They need to rethink their entire sales approach--and Digital Selling Handbook shows them how to do it.This compreh

ensive guide builds readers’ understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and

marketing process, showing how to: Create a magnetic personal brand that attracts prospective customersEngage customers earlier in the buying processDevelop an evergreen lead machine using strategies of world-class organizationsWrite articles, emails, and social media posts that trigger customer act

ionFind and create new opportunities through outbound prospectingTurn customer conversations into sales opportunities and revenueFinding and attracting new business will always be one of the most vital aspects of business success. In today’s transformed world of selling, those with the smartest, mor

e forward-looking strategies will be the ones to come out on top. The Digital Selling Handbook provides everything you need keep ahead of the curve and in front of the competition.

客製化服務、品牌形象、知覺價值對消費者購買品牌電腦意願影響之研究

為了解決Top Sales的問題，作者李孟倫 這樣論述：

摘要台灣是個美麗的寶島，不只是得天獨厚的地理位置，而是眾多產業的發展享譽全球，尤其在資訊科技產業這塊領域，可謂獨領風騷，也因如此，除了擠身成為全球IT重鎮，同時造就國內市場隨處可見的資訊產品，而在這樣環境的孕育下，國人對於電腦設備的要求，也越趨嚴苛。面對擁擠競爭的市場，電腦品牌廠的經營如何能撼動廣大需求的消費者，進而提升購買意願，是本研究主要之議題。透過文獻蒐集、瞭解，以客製化服務、品牌形象、知覺價值等關聯因素之假說和分析，主要目的在探討消費者購買品牌電腦意願之影響。本研究採問卷調查法，時間為2022年5月20日到2022年6月3日，以購買A品牌電腦之消費者為主進行網路問卷方式填答，總共回收

有效樣本為420份。為了假說研究上的精確度，本研究採用SPSS統計軟體進行敘述性統計分析、取樣適切性量數、巴氏球形檢定、信度分析、效度分析、迴歸分析以及中介效果分析。研究結果顯示：客製化服務將會影響品牌形象，並且客製化服務會影響知覺價值以及購買意願；品牌形象會影響購買意願，同時知覺價值也會影響購買意願；品牌形象在客製化服務與購買意願之間具有中介效果，知覺價值在客製化服務與購買意願之間也是具有中介效果。