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南臺科技大學 商管學院全球經營管理碩士班 周德光所指導 杜永仁的 Environmental, Social, and Corporate Governance (ESG) – Demand Analysis of Retail Investors in Taiwan and Germany （2021），提出Vow stock關鍵因素是什麼，來自於ESG。
而第二篇論文南華大學 企業管理學系管理科學碩博士班 黃國忠所指導 葉廷廷的 探討知覺價值對消費行為與使用意願之研究－以網路購物服務為例 （2021），提出因為有 知覺價值、消費行為、使用意願的重點而找出了 Vow stock的解答。
Environmental, Social, and Corporate Governance (ESG) – Demand Analysis of Retail Investors in Taiwan and Germany
為了解決Vow stock 的問題，作者杜永仁 這樣論述：
There is a recent financial market transformation with an observable shift of awareness towards environmental, social, and corporate governance (ESG). Investors increasingly demand that their money is saved with less risk of externalities.Various rating agencies with proprietary frameworks emerged,
leading to conflicting corporate sustainability information. Two companies were analyzed to showcase rating divergence: Taiwan Semiconductor Manufacturing Company (TSMC) and Volkswagen (VW). Both had above-average ESG performance with headroom for improvements in transparency and environmental aspe
cts.This thesis contributes to the academic literature by exploring the status of ESG awareness through a survey of 547 individuals in Germany and Taiwan. Predictors of knowledge and interest in ESG were tested, including investment experience, time frame, income, age, education, and information beh
avior.A partial least squares structural equation model (PLS-SEM) was created to visualize correlations, measure path weights, and test reliability & validity; this enabled a data-driven exploration of this novel research field.Most respondents had little or no knowledge of ESG and did not know the
rating of their investments. However, 72% claimed to have moderate to high levels of interest. Top exclusion categories included weapons, pornography, and animal testing.More than half of respondents expected companies with ESG agenda to be more profitable than benchmarks in the long run.Environment
al aspects ranked as the most demanded corporate improvements with a share of 62%. Social engagement came second, governance third, and more profit was last with only 2.7% of votes. Companies’ responses had opposed priorities in literature.More retail investors admitted to following recommendations,
ratings, and financial advice instead of researching information themselves.
探討知覺價值對消費行為與使用意願之研究－以網路購物服務為例
為了解決Vow stock 的問題，作者葉廷廷 這樣論述：
本研究在比較不同個人背景變項之下，以知覺價值、消費行為、使用意願為研究範圍，並探討其相互之間的關係與影響。本研究研究對象為網路購物的顧客群，調查方式是採便利抽樣方式發放問卷給網路購物的顧客填答，並對顧客的答案以SPSS18統計軟體進行統計分析，以論證本研究各構面之論點。 研究結果：知覺價值對消費行為顯著正向之影響；知覺價值對使用意願顯著正向之影響；消費行為對使用意願顯著正向之影響；消費行為對知覺價值與使用意願具部分中介效果。