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Seeing the Unseen: Behind Chinese Tech Giants’’ Global Venturing

為了解決alibaba stock price 的問題，作者 這樣論述：

Meet the overnight tech success stories of China’s globalizing business landscapeIn the last few years, we have seen a meteoric rise of Chinese tech companies across the world. Alibaba stock price movements unnerved investors globally, venture capitalists searched for the next Meituan or Pinduodu

o in Southeast Asia and Latin America, and of course, Tik Tok, the most popular content platform in the world today, originated from China. The founders of such companies are typically credited with the ＂tenacity to rough it out,＂ the ＂courage to venture into the unknown,＂ and the ＂vision to take th

eir companies to new heights.＂ However, the same can be said about Silicon Valley founders, or any successful entrepreneur. So, what gives Chinese founders and their companies the advantage in becoming multi-billion global enterprises? How does their leadership set strategies? How do they motivate t

heir people? How do they move so fast and defend their turf in China’s hyper-competitive tech market? When they expand overseas, how do they determine what they keep and what they need to let go of? And most importantly, what do these things mean to you as a competitor, investor, regulator, or even

as an executive or customer of such companies? Seeing the Unseen: Behind Chinese Tech Giants’ Global Venturing answers these questions and delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China. In thi

s book, you will gain an accurate, concise understanding of Chinese tech companies’ reflections as they scale. You will understand the different generations of Chinese tech giants from Alibaba, Tencent, Baidu and Huawei to Pinduoduo, Meituan, ByteDance, Xiaomi and more. In this Seeing the Unseen, t

he analysis behind the success and lessons learned is summarized into a unique framework that touches on People, Organization, and Product and Leadership (POP-Leadership). The book covers: How Chinese history, folklore and Mao Zadong’s political strategies have shaped the strategies of Chinese tech

leaders, even todayThe mindsets of Chinese tech and internet companies and how they have evolved over the last two decades The unique business culture and leadership styles that steered these companies through uncertain and ultra-competitive periods How Chinese companies structure their organization

s and products and how they remain agile as they scaleThe limitations of Chinese POP-Leadership, and what these companies must shed to keep up with international players in global marketsHow Chinese POP-Leadership is now becoming international, and how international players are leveraging these lear

ningsHow the worldwide expansion of Chinese companies will alter the business landscape in the coming decadesChinese firms undertaking overseas ventures can challenge our thinking on global strategy and implementation. This book gives you a better understanding of these emergent players in the globa

l arena.

alibaba stock price 進入發燒排行的影片

以SOR模型探討智能旅店之內容行銷對入住意願之影響

為了解決alibaba stock price 的問題，作者江宜臻 這樣論述：

觀光旅宿業的蓬勃發展可以從70年代後期發現，當時有許多熱門的民宿與飯店崛起。近幾年來也有不少新型態的旅店爆紅，像是膠囊旅館、智能旅店等，更有Airbnb、Agoda等共享平台竄起，使消費者有更多選擇。在眾多旅店中，結合先進科技與未來感的旅店非智能旅店莫屬，機器人手臂、智慧門鎖等智能設備服務都讓消費者在住宿時增添一份新奇感。在未實體進入智能旅店前，消費者是透過那些內容資訊來決定是否入住呢？在瀏覽網頁中的內容資訊時，又會產生怎樣的情緒反應？諸多內容行銷資訊中，一定有特別吸引消費者的因素，讓消費者願意透過內容資訊就決定消費並入住。本研究藉由SOR模型與內容行銷因素來設計問卷，針對瀏覽過智能旅店之官

方網站或官方帳號內容的消費者進行問卷調查。最後共收回435份有效問卷，統整後再使用SmartPLS 3來執行問卷資料的統計分析。研究結果顯示，內容行銷之內容可信度、內容娛樂性與社會互動功能對功能價值與情緒價值呈正面顯著影響，功能價值與情緒價值對入住意願與內容分享也呈正面顯著影響，而功能價值與情緒價值於內容行銷要素對入住意願與內容分享間存在部分中介效果。建議未來智能旅店業者在要更新其官方網站或官方帳號之內容時，除了思考如何融入功能價值與情緒價值以外，可優先從滿意度與直接效果較高之內容娛樂性與社會互動功能著手，增加消費者對入住意願與內容分享之意願。