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越南福龍產品和服務的顧客忠誠度之研究

為了解決BTI stock的問題，作者范梅香 這樣論述：

Some reasons attract and affect customers’ loyalty to Phuc Long's coffee and tea chain store in Vietnam. This research aimed to examine the relationships between customers’ loyalty to Phuc Long's products and services in Vietnam with Physical Environment Quality, Interaction Quality, Service Outcom

e Quality, and Customer Experience Quality.By delivering a questionnaire during March in 2022, this research collected a sample of 388 Vietnamese to examine how dining experiences relate to customers’ loyalty at Phuc Long. Four factors, including Physical Environment Quality, Interaction Quality, Se

rvice Outcome Quality, and Customer Experience Quality, are investigated to determine Customers’ Loyalty to Phuc Long's products and services. Descriptive Analysis, Cronbach's Alpha, Exploratory Factor Analysis, One-way ANOVA, Pearson Correlation Test, and Multiple Linear Regression are combined to

conduct the research. The research found that Physical Environment Quality, Interaction Quality, Service Outcome Quality, and Customer Experience Quality are four significant factors to impact Customer Loyalty positively. Among the significant factors, Interaction Quality was illustrated as the most

significant element, which positively affected Customer Loyalty, followed by Service Outcome Quality, Physical Environment Quality, and Customer Experience Quality, respectively. Among these respondents, no difference in gender, age, marital status, employment status, highest academic qualification

, and frequency of purchasing was found regarding the customers' loyalty to Phuc Long's products and services in Vietnam. The only difference in customers' loyalty is the monthly income.

運用衝力技術指標預測台股牛市起漲點之實證研究

為了解決BTI stock的問題，作者吳至硯 這樣論述：

本研究以臺灣加權指數為研究對象，研究期間為2003年2月21日至2019年4月30日，運用三種能夠預測重要牛市起漲點的動量技術指標，進行近20年臺灣加權指數實證研究，並比較三種不同動量技術指標之可能起漲點勝率以及績效。所謂動量技術指標（Momentum，簡稱MTM）係指一種測量大盤漲跌速率的技術指標，本研究所指三種動量技術指標包含寬度突破指標、90%超跌日(90%超漲日)、以及漲跌比率指標。實證結果發現運用此三種動量技術指標預測台股牛市起漲點的勝率非常高，勝率均在68.75%以上，1年內漲幅都超過13%，此外，此三種動量技術指標預測的牛市起漲點性質截然不同，寬度突破指標近10年沒再出現訊號，

90%超跌日(90%超漲日) 偵測的起漲點最全面，漲跌比率指標偵測到的起漲點則最少，但都是大牛市起漲點。