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A Big Life: In Advertising

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為了解決Volkswagen stock的問題，作者Lawrence, Mary Wells 這樣論述：

The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency th

at made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising could

n't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York ' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for

themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines Mary Wells Lawrence was born in Poland, Ohio, and attended the

Carnegie Institute of Technology. She has been inducted into both the Advertising Hall of Fame and the Copywriters Hall of Fame. She lives in Mustique, London and Saint-Jean-Cap-Ferrat.

Volkswagen stock進入發燒排行的影片

Environmental, Social, and Corporate Governance (ESG) – Demand Analysis of Retail Investors in Taiwan and Germany

為了解決Volkswagen stock的問題，作者杜永仁 這樣論述：

There is a recent financial market transformation with an observable shift of awareness towards environmental, social, and corporate governance (ESG). Investors increasingly demand that their money is saved with less risk of externalities.Various rating agencies with proprietary frameworks emerged,

leading to conflicting corporate sustainability information. Two companies were analyzed to showcase rating divergence: Taiwan Semiconductor Manufacturing Company (TSMC) and Volkswagen (VW). Both had above-average ESG performance with headroom for improvements in transparency and environmental aspe

cts.This thesis contributes to the academic literature by exploring the status of ESG awareness through a survey of 547 individuals in Germany and Taiwan. Predictors of knowledge and interest in ESG were tested, including investment experience, time frame, income, age, education, and information beh

avior.A partial least squares structural equation model (PLS-SEM) was created to visualize correlations, measure path weights, and test reliability & validity; this enabled a data-driven exploration of this novel research field.Most respondents had little or no knowledge of ESG and did not know the

rating of their investments. However, 72% claimed to have moderate to high levels of interest. Top exclusion categories included weapons, pornography, and animal testing.More than half of respondents expected companies with ESG agenda to be more profitable than benchmarks in the long run.Environment

al aspects ranked as the most demanded corporate improvements with a share of 62%. Social engagement came second, governance third, and more profit was last with only 2.7% of votes. Companies’ responses had opposed priorities in literature.More retail investors admitted to following recommendations,

ratings, and financial advice instead of researching information themselves.