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Organizing for Digital Innovation: At the Interface Between Social Media, Human Behavior and Inclusion

為了解決Meta Platforms, Inc.的問題，作者Lazazzara, Alessandra (EDT)/ Nacamulli, Raoul C. D. (EDT)/ Rossi 這樣論述：

Alessandra Lazazzara is an assistant professor of Organization and Human Resource Management at the University of Milan (Italy). She holds a PhD in Organizational Development from the University of Milan - Bicocca (Italy) and has been a Visiting Scholar at the Netherlands Interdisciplinary Demograph

ic Institute. Her research interests focus on diversity and inclusion, job crafting, internal branding and e-HRM, and she is involved in several national and international research projects with a wide range of companies and institutions. Alessandra teaches at both the undergraduate and graduate lev

els in the areas of Organization Studies, Training and Development, and Organizational Behavior. She has authored several publications in national and international journals, co-edited a book of the LNISO Springer series and is an editorial board member with the International Journal of Human Resour

ce Management. Alessandra serves as vice-president of ItAIS, the Italian Chapter of the Association for Information Systems and is a board member of ASSIOA, the Association of Italian Organization Studies Academics. Raoul C. D. Nacamulli is a full professor of Organizational Theory and Management at

the University of Milan - Bicocca (Italy). Professor Nacamulli is the director of the Bicocca Training and Development Centre and faculty member of MIP, the Business School of Politecnico di Milano, the largest technical university in Italy. His more influential works have presented and refined an

interdisciplinary framework of organizational theories. In this regard, particular importance has been assigned to the organizational economics approach of markets and hierarchies applied to the management sciences. He is currently analyzing the organizational challenges of meta-organizations with a

special focus on Employers’ Associations. Other current research topics are workplace innovation, job crafting and the new processes of organizational development. Cecilia Rossignoli is a full professor of Organization Science at the University of Verona (Italy). Previously she served as an Assista

nt Professor at the Catholic University of Milan (Italy). Professor Rossignoli is a member of faculty at the Graduate School of Economics and Management (GSEM), University of Padua (Italy), and University of Verona (Italy). Her research and teaching interests are chiefly in Information Systems and O

rganization Studies. She has published, among others, in Information Systems and E-Business Management, Electronic Markets, Journal of Intellectual Capital, Journal of Business Research and at the International Conference on Information Systems (ICIS) and at the European Conference on Information Sy

stems (ECIS). She is currently President of ItAIS, the Italian Chapter of the Association for Information Systems. Stefano Za is an Adjunct Professor and Research Fellow at LUISS Guido Carli University (Italy) and Visiting Professor at EM Strasbourg Business School (France). He was Assistant Profess

or of Organizational Studies and Information Systems at E-Campus University until April 2017. He has been Secretary of the Italian chapter of the AIS and program committee member of the ITAIS conferences since 2008. Stefano has been a member of program committees and reviewer for national and intern

ational conferences in the domains of Information Systems and Organization Studies, such as ICIS and AMCIS. His current research interests include analyzing the link between digital platforms and individual and group behavior, in order to devise new governance models. He has published in internation

al conferences, journals, and book series, such as ICIS, ECIS, Information & Management, the British Journal of Educational Technology, International Journal of Innovation and Learning, LNBIP and LNISO Springer series.

So You Think You Can Write?: The Definitive Guide to Successful Online Writing

為了解決Meta Platforms, Inc.的問題，作者Mccoy, Julia 這樣論述：

Confused by the overload of blogs, articles, and guides that promise you everything you need to know on how to write for the web? Not sure where to start with your blog and website, from optimizing for search to creating the best headline?Or how to take your writing skills to the next level and a

ctually market yourself and make money as a professional online freelance writer?In So You Think You Can Write?, you'll learn every skill it takes to write great copy for the web, from the absolute fundamentals of using storytelling in great online content all the way to knowing how to write for bot

h search engines and people, what it takes to craft different forms of content on the web, and much more; plus, there's a bonus chapter revealing how to market yourself and make income as an online copywriter in an modern world. Written by Julia McCoy, who spent years of her life teaching herself th

e elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner. In this book, Julia walks you step-by-step thro

ugh the process of how to craft the seven forms of online content: 1. Web Content2. Blogging3. Social Media4. Advertising/Sales Copy5. Industry Writing6. Journalism 7. Creative WritingJulia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, witho

ut overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for w

riters and businesses alike on how to create successful online content.After you read this book, you'll be able to: Define your audience and the terms they use to search in GoogleWrite great content that will get picked up by GoogleKnow the basics of what it takes to write all seven forms of online

copyCreate blogs that are evergreen and engagingKnow how to write the "secret" bits of copy that search engines love: meta descriptions, tags and moreKnow how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a write

rAccess a comprehensive list of online writing tools and resources in the final AppendixJulia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any

writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamental teachings in one place: which is why she decided to write a book to offer everyone just that opportunity. A write

r and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16. At 20, she dropped out of nursing school and left McDonald's to make a career out of her passion in online writing. Her writing agency, Express Writers, has over 70 team writers and

strategists; and Julia's clients have included Shopify, PayPal, Staples, and a thousand other worldwide businesses of all sizes. Julia is also the creator of #ContentWritingChat, a Twitter chat that's hit #42 on Twitter; hosts The Write Podcast on iTunes; and writes at The Write Blog, Content Marke

ting Institute, Search Engine Journal, and a large amount of online publications.

社群媒體意見領袖之網路口碑對臉部保養品購買意願之影響—產品涉入為中介

為了解決Meta Platforms, Inc.的問題，作者張莉茵 這樣論述：

隨著網際網路發展，根據 Data Reportal Digital in Taiwan 2021 年數據報告指出，YouTube、Facebook 及 Instagram 的使用率分別為 89.6%、89.2%及 59.5%，可見社群媒體 的發展不容小覷。在臉部保養品的市場中，消費者還常透過社群媒體意見領袖(如:IG 的 美妝 KOL、YouTuber、Dcard 美妝板板友等)的影響，來購買臉部保養品。隨著社群媒體 的使用量持續上升，以及對臉部保養品的需求與日俱增，消費者透過社群媒體上意見領袖 的影響力，來增加對產品的認識，進而提升購買意願。基於上述研究觀點，因此本研究將網路口碑融入臉部保

養品市場中，提出一個完整架構，針對臉部保養品之網路口碑的意見搜尋、意見給予、意見分享及訊息數量對購買意願 之影響，再進一步探討產品涉入在網路口碑及購買意願之間是否具有中介效果。本研究以社群媒體瀏覽臉部保養品之使用者為研究對象，以採用 SPSS 22.0 為資料分析工具，共回收 339 份有效問卷，並透過迴歸分析驗證，得以下結論:一、網路口碑對產品涉入具有正向影響二、網路口碑對購買意願具有正向影響三、產品涉入對購買意願具有正向影響四、產品涉入在網路口碑與購買意願之間具有部分中介效果